How are politics and marketing related? How are marketing principles and techniques practised in politics? This course aims to familiarize students with how politicians, political candidates, political parties, elected officials, governments and other political actors utilize marketing concepts and techniques to win elections and remain in office. Making use of fundamental concepts of political marketing and up-to-date research, Politics and Marketing explores such topics as the emergence of political consumer, market-orientation and strategy, market segmentation, market research, e-marketing, product development and re-development, branding, political marketing and marketing in government.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
Assist. Prof. Dr. Didem Kayalıdereden
Course Assistant(s)
Schedule
DERS 2022-2023 DÖNEMİNDE AÇILMAMIŞTIR.
Office Hour(s)
Teaching Methods and Techniques
- Eclectic, lecturing, discussion.
Principle Sources
- Course notes compiled by the course instructor.
- Cwalina, W., Falkowski, A., Newman, B. I. (2015). Political Marketing: Theoretical and Strategic Foundations. New York: Routledge Publishing.
- Lees-Marshment, J. (2011). The Political Marketing Game. UK: Palgrave Macmillan.
- O'Shaughnessy, N. J. (1990). The Phenomenon of Political Marketing. New York: Palgrave Macmillan.
Other Sources
Various books and articles documenting the theory and practice of political marketing.
Course Schedules
Week
Contents
Learning Methods
1. Week
Key concepts of marketing and their meaning for individuals, companies, society and politics.
- Eclectic, lecturing, discussion.
2. Week
Key concepts of marketing and their meaning for individuals, companies, society and politics.
- Eclectic, lecturing, discussion.
3. Week
Digitising the marketplace and its implications for the future.
- Eclectic, lecturing, discussion.
4. Week
Digitising the marketplace and its implications for the future.
- Eclectic, lecturing, discussion.
5. Week
Evaluating opportunities in the changing marketing environment.
- Eclectic, lecturing, discussion.
6. Week
Marketing commercial products/services vs. ideas, ideals, beliefs, attitudes and behaviour.
- Eclectic, lecturing, discussion.
7. Week
Marketing commercial products/services vs. ideas, ideals, beliefs, attitudes and behaviour.
- Eclectic, lecturing, discussion.
8. Week
Mid-Term Exam
Mid-Term Exam
9. Week
Mid-Term Exam
Mid-Term Exam
10. Week
Political marketing and core elements of political communication.
- Eclectic, lecturing, discussion.
11. Week
Political marketing and core elements of political communication.
- Eclectic, lecturing, discussion.
12. Week
Forming and shaping public opinion, mobilizing voters and marketing political campaigns.
- Eclectic, lecturing, discussion.
13. Week
Examples of political communication and political marketing from around the world.
- Eclectic, lecturing, discussion.
14. Week
Examples of political communication and political marketing from around the world.
- Eclectic, lecturing, discussion.
15. Week
Final Exam
Final Exam
16. Week
Final Exam
Final Exam
17. Week
Final Exam
Final Exam
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Quizzes
1
10
Homework / Term Projects / Presentations
1
10
Final Exam
1
40
Program Outcomes
PO-1
Comprehends both theoretical and applied subjects in international trade at the advanced level, and uses his/her knowledge when necessary.
PO-2
Analyses basic concepts and data related to International Trade and Economics by scientific methods, interprets those with analytically, and evaluates those with regard to economic issues.
PO-3
Express his/her thoughts, comments and evaluations related to International Trade discipline both in written and oral forms.
PO-4
Defines current problems, and proposes solutions which are supported by evidence and research based quantitative and qualitative data.
PO-5
Inspects how public and private sector enterprises engaged in trade activities operates in practice, and evaluates the continuities and the dynamism in these sectors.
PO-6
Defines and tracks local, regional (such as European Union or Middle East) and global issues from the point of political economics, and relates these issues to each other.
PO-7
Possesses sufficient knowledge in other disciplines related to International Trade (such as Economics, Finance, International Business and Law), and reports this information.
PO-8
Follows publications and research in International Trade, Globalisation and Financial Systems in the English language, and communicates with his/her colleagues internationally.
PO-9
Uses a second language (Russian, Chinese, etc.) at the intermediate level.
PO-10
Possesses ethical principles and scientific values in collection, interpretation and release of data.
Learning Outcomes
LO-1
Students recognise key concepts of marketing theory and practice.
LO-2
Students explain how politics and marketing work together to pursue a common goal.
LO-3
Students acquire an awareness of the range of marketing tools and concepts utilised in politics today.
LO-4
Students recognize the principles and elements of marketing in running political campaigns.
LO-5
Students analyse the peculiarities of cooperation between politics and marketing.
LO-6
Students develop a better perception of politics and democracy.
