This course includes the definition of the concept of sponsorship, which has evolved from professionalism and philanthropy and has turned into a profitable communication activity for institutions today, its historical development, its interaction with other fields, as well as its fields and categories, as well as the application and evaluation of sponsorship management, contract and processes.
Prerequisite(s)
-
Corequisite(s)
-
Special Requisite(s)
-
Instructor(s)
Lecturer Fatih Öztürk
Course Assistant(s)
Schedule
-Wednesday, 09.00-10.45,, Atakoy Campus, Art and Desing Faculty, AKZA1
Office Hour(s)
-Tuesday, 10.00-11.00,Atakoy Campus, Art and Desing Faculty, AK 1D 15
Teaching Methods and Techniques
The course will be processed 100% synchronously in virtual classrooms opened in Istanbul Kultur University Cats System.
Principle Sources
-Sporda Sponsorluk - Dr. Fikret Soyer,
-Bütünleşik Reklam, Tutundurma ve Pazarlama İletişimi - Kenneth E. Clow, Donald Baack (Çev. Doç. Dr. Gülay Öztürk) -İletişim Odaklı Pazarlama, İzzet Bozkurt
Definition and historical development of sponsorship
Verbal lecture
2. Week
Sponsorship related areas
Verbal lecture
3. Week
Purposes and types of sponsorship
Verbal lecture
4. Week
Culture and arts sponsorship and examples
Verbal lecture
5. Week
Sports sponsorship and examples
Verbal lecture
6. Week
Sports sponsorship and examples
Verbal lecture
7. Week
Midterm
Midterm
8. Week
Environmental sponsorship and examples
Verbal lecture
9. Week
Classification of the categories of sponsorship
Verbal lecture
10. Week
Sponsorship planning
Verbal lecture
11. Week
Sponsorship dossier review
Verbal lecture
12. Week
Sponsorship dossier review
Verbal lecture
13. Week
Sponsorship file preparation stages
Verbal lecture
14. Week
Sponsorship and media relations
Verbal lecture
15. Week
Evaluation
Evaluation
16. Week
Evaluation
Evaluation
17. Week
Evaluation
Evaluation
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
The students will be able to define all kinds of concepts related to communication, new media, art and culture (New media and communication)
PO-2
The students will be able to understand the historical developments of communication and new media issues, as cultural, social, and technological change depending on the areas of related changes. They will be able to evaluate the results.
PO-3
The students will be able to follow technological, cultural, and social changes and apply them to their fields
PO-4
The students will be able to analyze and evaluate the new media and communication issues and criticize them by interpreting their understanding.
PO-5
The students will be able to produce scientific content by researching and analyzing theoretical and conceptual issues related to new media and communication fields with a scientific approach
PO-6
The students will be able to manage time and resources effectively by improving content production and management skills on digital platforms.
PO-7
The students will be able to develop detailed and necessary knowledge in specific areas of expertise such as internet journalism, digital marketing, digital advertising, new media programming, and public relations in social media.
PO-8
The students can produce original works in various fields, such as digital animation, digital photography, interactive media design, digital game design, and application design.
PO-9
The students will be able to understand artistic works by following current and digital works of art.
PO-10
The students will be able to create strategies for institutions in social media platforms and put them into practice.
PO-11
The students will be able to put their creative ideas into practice in digital platforms and produce multimedia projects.
PO-12
The students will be able to use the necessary tools and equipments in their profession in the right place and at the right time, and relate the theoretical knowledge they have acquired to the sector practices.
PO-13
The students will be able to produce by working in a disciplined, planned and creative manner.
PO-14
The students will be able to produce projects in various competitions, exhibitions, panels, biennials and seminars etc. in national and international areas.
PO-15
The students will be able to provide solutions to the problems encountered in the communication process and will be able to use the initiative related to the topic.
Learning Outcomes
LO-1
Ability of applying theoritical knowledge into practice.
LO-2
Ability of application of activity calender
LO-3
Ability of reporting the outcome of the activity results.
LO-4
Ability of drafting the strategies based on activities
