The aim of this course is to enable students to understand mass communication, to comprehend different aspects of communication, to understand the role of mass media in society and how they affect society in the context of theories put forward by communication scientists.
Mainstream Communication Theories: * Propaganda / stimulus response / magic bullet / hypodermic needle model * Lasswell's General Communication Model * Shannon and Weaver, Osgood and Schramm, Dance models * Gerbner General Communication Model
The awareness of the necessity of lifelong learning and the ability to do so
PO-4
Ability to have knowledge about sectoral problems
PO-5
Ability to monitor technological, cultural and social changes
PO-6
The ability to effectively manage time and resources by improving management and leadership skills
PO-7
The ability to gather and organize ideas and information needed to make ideas and projects effective, persuasive in written, verbal or other forms
PO-8
The ability to use the tools and equipment necessary for their profession in the right place and at the right time
PO-9
Awareness of professional and ethical responsibility
PO-10
Ability to collect and organize data and to know how to organize them
Learning Outcomes
LO-1
Informing the sudents on the development of mass media
LO-2
Defining the subject matter of mass communication media
LO-3
Determining the effect of mass media on the individual and the society through adapting the basic communication concepts and theories to actual agenda in terms of mass communication.
LO-4
Determining the effect of basic concept and theories of communication on the individual and the society via solution based methods in terms of mass communication.
LO-5
To contribe to induvidual enlightenement via scientific analogies
