Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
BYA0027		Public Relations Applications	3/0/0	DE	Turkish	3

Course Goals	The aim of this course is to give information about the scope, content and applications of Public Relations Activities and the aim of this course is to develop. In the studies of managing companies or individuals online, the public relations of digital communication channels about the written brand and the applications that construct and manage the impression and image of brands in digital media are examined.
Prerequisite(s)	-
Corequisite(s)	-
Special Requisite(s)	-
Instructor(s)	Lecturer Gözde Kuzu
Course Assistant(s)	-
Schedule	Monday 09:00-10:50 CATS Meetings
Office Hour(s)	CATS Meetings
Teaching Methods and Techniques	* This course has been planned within the scope of Digital Distance Education up to 40% and will be given 100% Asynchronous and Synchronously enriched digital education method with CATs V3.0 interface and supported by sectoral E-Seminars in 2020-2021 Spring Semester.
Principle Sources	Kaynaklar: *Halkla İlişkiler Nedir (Prof.Dr.Filiz Balta Peltekoğlu) *Kuramda ve Uygulamada Halkla İlişkiler,(Alaeddin Asna) *Dijital Halkla İlişkiler (Dr. Elif Başak Sarıoğlu) *Gerçek Zamanlı Pazarlama ve Halkla İlişkiler (David Meerman Scott) *Kurumsal İletişim (Joep Cornelissen)
Other Sources	-

Course Schedules
Week	Contents	Learning Methods
1. Week	Public Relations Definition & Conceptual Framework	Verbal lecture
2. Week	The Importance of Public Relations in Businesses	Verbal lecture
3. Week	Historical Development and Models of Public Relations	Verbal lecture
4. Week	Public Relations and Related Fields	Verbal lecture
5. Week	Internal and External Public Relations	Verbal lecture
6. Week	Symmetric - Acitmetric / Proactive- Reactive Public Relations	Verbal lecture
7. Week	Midterm	Midterm
8. Week	Digital Transformation of Target Audience	Verbal lecture
9. Week	Digital Public Relations	Verbal lecture
10. Week	Public Relations Practices - Sponsorship - Social Responsibility	Verbal lecture
11. Week	Public Relations Practices - Crisis Management - Media Relations	Verbal lecture
12. Week	Public Relations Applications - Reputation Management	Verbal lecture
13. Week	The Role of Social Media, Big Data and Artificial Intelligence in Digital Public Relations	Verbal lecture
14. Week	Digital PR Examples	Verbal lecture
15. Week	Final Exam	Final Exam
16. Week	Final Exam	Final Exam
17. Week	Final Exam	Final Exam

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	30
Homework / Term Projects / Presentations	1	20
Final Exam	1	50

Program Outcomes PO-1 Effective communication skills PO-2 Ability to know protocol types PO-3 The awareness of the necessity of lifelong learning and the ability to do so PO-4 Ability to have knowledge about sectoral problems PO-5 Ability to monitor technological, cultural and social changes PO-6 The ability to effectively manage time and resources by improving management and leadership skills PO-7 The ability to gather and organize ideas and information needed to make ideas and projects effective, persuasive in written, verbal or other forms PO-8 The ability to use the tools and equipment necessary for their profession in the right place and at the right time PO-9 Awareness of professional and ethical responsibility PO-10 Ability to collect and organize data and to know how to organize them

Learning Outcomes LO-1 Will be able to express the concept and principles of the public relations. LO-2 Will be able to define how the Public Relations Applications are realized inside and outside the company. LO-3 Will be able to learn the conceptual dimension of the Public Relations and will be able to underline its significance in the corporations. LO-4 Will be able to appraise the efficiency of the applications such as sponsorship, lobbying, crisis management etc. which are within the scope of Public Relations. LO-5 Will be able to compare the efficiency of the applications such as sponsorship, lobbying, crisis management etc. which are within the scope of Public Relations.

Course Assessment Matrix:

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10
LO 1
LO 2
LO 3
LO 4
LO 5