Understanding customer relationship management strategies by making a general definition of marketing, understanding the marketing process and the factors affecting this process, being aware of the factors that affect the relationship between businesses and customers, and understanding the factors that affect the purchasing behavior of consumers.
Basic concepts of marketing and development of marketing understanding
Oral Lecture, Sampling
3. Week
Factors that accelerate the development of marketing
Oral Lecture, Sampling
4. Week
Marketing and environment interaction
Oral Lecture, Sampling
5. Week
Marketing management process
Oral Lecture, Sampling
6. Week
Marketing mix and development
Oral Lecture, Sampling
7. Week
Market segmentation
Oral Lecture, Sampling
8. Week
Midterm exam
Midterm exam
9. Week
Market targeting
Oral Lecture, Sampling
10. Week
Market positioning
Oral Lecture, Sampling
11. Week
Customer relationship management and customer value
Oral Lecture, Sampling
12. Week
Contemporary marketing practices
Oral Lecture, Sampling
13. Week
Students' assignments
Oral Lecture, Sampling
14. Week
An overview
Oral Lecture, Sampling
15. Week
Evaluation
Evaluation
16. Week
Evaluation
Evaluation
17. Week
Evaluation
Evaluation
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Homework / Term Projects / Presentations
1
20
Final Exam
1
50
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Ability to indicate the importance of marketing today
LO-2
Ability to define marketing and environmental conditions
LO-3
Ability to state the 15 Ps in Marketing
LO-4
Ability to explain Marketing Communications
LO-5
Ability to interpret imlementations of Integrated Marketing Communications
