By emphasizing the basic concept, principles and stages of the public relations activity, which is recognized as a profession, art and science, it is the basic purpose of the course to examine conceptually how the duties and responsibilities attributed to the public relations are realized both inside and outside the company within the direction of the rapid changes.
- Kazancı, Metin. Kamuda ve Özel Sektörde Halkla İlişkiler, Ankara: Turhan Kitabevi, 2009.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Opening Course and the Conceptual Frame and Significance of the Public Relations.
Verbal lecture
2. Week
The Historical Development Process of Public Relations in the World.
Verbal lecture
3. Week
The Historical Development Process of Public Relations in Turkey.
Verbal lecture
4. Week
The Stages of the Public Relations Studies.
Verbal lecture
5. Week
Public Relations and Reputation Management.
Verbal lecture
6. Week
Public Relations and Advertising Relations.
Verbal lecture
7. Week
Midterm Exam.
Midterm Exam.
8. Week
Public Relations and Sponsorship.
Verbal lecture
9. Week
Lobbying in Public Relations.
Verbal lecture
10. Week
Public Relations and Propaganda.
Verbal lecture
11. Week
Public Relations and Introduction.
Verbal lecture
12. Week
Public Relations and Crisis Management.
Verbal lecture
13. Week
Public Relations and Social Responsibility.
Verbal lecture
14. Week
General Review.
Verbal lecture
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Attendance
1
10
Final Exam
1
60
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to express the concept and principles of the public relations.
LO-2
Will be able to define how the Public Relations Applications are realized inside and outside the company.
LO-3
Will be able to learn the conceptual dimension of the Public Relations and will be able to underline its significance in the corporations.
LO-4
Will be able to acquire theoretical information about the development of the Public Relations in the World and Turkey and will be able to interpret these.
LO-5
Will be able to realize the stages and applications of the Public Relations Management.
LO-6
Will be able to appraise the efficiency of the applications such as sponsorship, lobbying, crisis management etc. which are within the scope of Public Relations.
LO-7
Will be able to compare the efficiency of the applications such as sponsorship, lobbying, crisis management etc. which are within the scope of Public Relations.
