Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
ISN2104	2	Creative Thinking	2/0/0	CC	Turkish	2

Course Goals	To practice in company with theoretical knowledge and to reinforce with creative samples.
Prerequisite(s)	None
Corequisite(s)	None
Special Requisite(s)	None
Instructor(s)	Lecturer Yakup Pera Sağıroğlu
Course Assistant(s)
Schedule	Wednesday, 09:00-10:45 , Ataköy Campus, B1-8
Office Hour(s)	Wednesday, 09:00-10:45 , Ataköy Campus, B1-8
Teaching Methods and Techniques	To practice in company with theoretical knowledge and to reinforce with creative samples.
Principle Sources
Other Sources

Course Schedules
Week	Contents	Learning Methods
1. Week	Acquaintance, introduction to course	Lecture
2. Week	Definition of creativity in communication	Lecture
3. Week	Why the creativity is important in communication, its reasons	Lecture
4. Week	What is the function of creativity in communication, its contributions	Lecture
5. Week	Differences between the creative and ordinary communication	Lecture
6. Week	Can be learned the creativity in communication	Lecture
7. Week	Midterm Exam	Midterm Exam
8. Week	Can convert a ordinary idea into the communication idea	Lecture
9. Week	How to create a creative idea	Lecture
10. Week	The methods of reaching to the creative idea	Lecture
11. Week	Implementation phases of the creative idea	Lecture
12. Week	Sample workings	Application
13. Week	Transformation of the sample workings into a creative work	Application
14. Week	Non-creative idea is a waste	Application
15. Week	Assesment	Assesment
16. Week	Assesment	Assesment
17. Week	Assesment	Assesment

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	30
Homework / Term Projects / Presentations	1	30
Final Exam	1	40

Program Outcomes PO-1 Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector. PO-2 To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field. PO-3 By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements. PO-4 They will observe the technological, cultural and social improvements and will be able to practice these changes in the field. PO-5 They will be able to analysis the subjects they read, perceived and understand. PO-6 Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works. PO-7 By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies. PO-8 By improving their skills on management and leadership they will be able organize their time and sources effectively. PO-9 They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy. PO-10 Students will generate communication strategy in certain subjects and realize every related works. PO-11 They will work creatively, freely and flexibly in their personal lines. PO-12 Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways. PO-13 During a relation with target group in a work they will be promoters who are encouraging the team work. PO-14 Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time. PO-15 They will improve solutions to problems in the communication process and able to use their initiatives.

Learning Outcomes LO-1 Will be able to know the definition of creativity in communication LO-2 Will be able to acquire the ability of self-expression in communication studies LO-3 Will be able to acquire the ability of sampling the creative communication studies LO-4 Will be able to acquire the ability of using his/her knowledge in developing a new project LO-5 Will be able to distinguish the creative works

Course Assessment Matrix:

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PO 9

PO 10

PO 11

PO 12

PO 13

PO 14

PO 15

LO 1

LO 2

LO 3

LO 4

LO 5