The aim of the course is to teach the effects of mass media mediums on social life and their power in conducting social life by establishing the relationship between current life and communication theories and models .
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
ProfessorÖykü Ezgi Yıldız Balaban
Course Assistant(s)
Schedule
Tuesday, 12:00-13:45, Ataköy Campus, ZA-3
Office Hour(s)
Tuesday, 12:00-13:45, Ataköy Campus, ZA-3
Teaching Methods and Techniques
During the lectures , the communication theories and models are associated to current life over the current social case studies
Underlining the importance of communication fact in social life.
Verbal Lecture
3. Week
Transferring the effects of social improvements and changes on communication area.
Verbal Lecture
4. Week
Expressing how the developing communication technologies in historical process position the mass media mediums dominant in modern people’s life.
Verbal Lecture
5. Week
Analysing how the the interpersonal content and format changed along with the improvement of communication technologies.
Verbal Lecture
6. Week
Examining the arising reasons of basic models related to communication science.
Verbal Lecture
7. Week
Midterm Exam.
Midterm Exam.
8. Week
Discussing about the basic models related to communication science.
Verbal Lecture
9. Week
Explaining the basic models related to communication science by giving examples related to these models.
Verbal Lecture
10. Week
Introducing the different approaches in communication area.
Verbal Lecture
11. Week
Describing the characteristics of different way of thinking within the context of communication science.
Verbal Lecture
12. Week
Introducing the different theoritical approaches in communication area emphasizing the basic starting point of these theoritical approaches
Verbal Lecture
13. Week
Giving examples related to different theoritical approaches in communication area.
Verbal Lecture
14. Week
Emphasizing the effects of globalization and change on communication area.
Verbal Lecture
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Final Exam
1
70
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to define how the communication science changed parallel with life in historical process
LO-2
Will be able to define the views related to different approaches to communication science.
LO-3
Will be able to express the position and importance of communication science in social life.
LO-4
Will be able to relate the communication theories and models to current life.
LO-5
Will be able to transfer different examples related to communication theories and models.
