Undergraduate
Faculty of Arts and Design
Communication Arts
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Behavioural Sciences

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
ISN2108 2 Behavioural Sciences 2/0/0 CC Turkish 2
Course Goals

The aim of this lecture is to examine topics related to personal and social life, to equip students to be efeective team members and to improve their leadership abilities. Within this context subjects concerning interpersonal relations covered in sociology, psychology, social psychology, antroplogy will be worked on.  The students are aimed towards learning basic concepts on behavioral science and organizational behaviour.

Prerequisite(s) None
Corequisite(s) None
Special Requisite(s) None
Instructor(s) LecturerDr. Serap Duygulu
Course Assistant(s)
Schedule Thursday,11.00-12.45, Ataköy Campus, Z-D-1
Office Hour(s) Thursday,11.00-12.45, Ataköy Campus, Z-D-1
Teaching Methods and Techniques Interactive learning methods, class discussions are used

Principle Sources - Baysal, Ayşe Can., Tekarslan, Erdal. Davranış Bilimleri. İstanbul: Avcıol Basım Yayın, 2004.     
Other Sources
Course Schedules
Week Contents Learning Methods
1. Week Socialization Verbal Lecture
2. Week Culture Verbal Lecture
3. Week Organizational Culture Verbal Lecture
4. Week Teams & Groups Verbal Lecture
5. Week Power Verbal Lecture
6. Week Decision making Verbal Lecture
7. Week Midterm Exam Midterm Exam
8. Week Motivation Theories Verbal Lecture
9. Week Motivation Theories Verbal Lecture
10. Week Leadership Theories Verbal Lecture
11. Week Leadership Theories Verbal Lecture
12. Week Conflict management Verbal Lecture
13. Week Conflict management Verbal Lecture
14. Week Stress at Work Verbal Lecture
15. Week Assessment Assessment
16. Week Assessment Assessment
17. Week Assessment Assessment
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 40
Final Exam 1 60


Program Outcomes
PO-1Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5They will be able to analysis the subjects they read, perceived and understand.
PO-6Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8 By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10Students will generate communication strategy in certain subjects and realize every related works.
PO-11They will work creatively, freely and flexibly in their personal lines.
PO-12Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1Will be able to define and explain terms used in organizational behaviour
LO-2Will be able to relate systems approach in BS with people.
LO-3Will be able to gives examples on BS topicS
LO-4Will be able to analyze behavioral approaches
LO-5Will be able to explain worker – organisation relationship
LO-6Will be able to points out the role of behavioral theories in designing effective organizations
LO-7Will be able to clarify the causes of differnt behaviour in an organisation
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10PO 11PO 12PO 13PO 14PO 15
LO 1
LO 2
LO 3
LO 4
LO 5
LO 6
LO 7