The issues such as influential communication, body language, self-confidence, self-respect, charisma, clothing, colors, status indicators, the language of the places are examined within the context of the factor forming the image of a person and the corporate identity, the types of corporate image and the functions of a corporate image are examined with examples within the frame of the corporate image.
To present to the students with examples and observations how the issues are in actual business life and how they are supposed to be conceptually and practically.
Principle Sources
-- Landis, Jude vd., İletişim Becerileri, Ankara: HYB Yayıncılık, 2006.
- Zeybek, Işıl ve Duru, Hande. Kimliğim ve Ben, İstanbul: İstanbul Kültür Üniversitesi Yayınları, 2007
- Çakır, Özlem. Profesyonel Yaşamda Kişisel İmaj ve Sosyal Yaşam Etiketi. İstanbul: Yapı Kredi Yayınları, 2011.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Opening course and general introduction. Discussion of the significance of the personal image in the communication between the people and identification of image and image management as a fact and its etymological examination.
Verbal lecture
2. Week
Determination of the factors forming the image of a person and discussion of the significance and functions of such factors. The significance of efficient communication within the frame of personal image and determination of the methods to enable a positive first impression.
Verbal lecture
3. Week
Discussion and classification of the types of personal images.
Verbal lecture
4. Week
Evaluation of eloquent speaking, efficient listening, understanding, explaining, evaluation, presentation method and written communication processes within the frame of the effective communication.
Verbal lecture
5. Week
The discussion of the significance of the positive thinking, self-confidence and self-respect in the formation of the image.
Verbal lecture
6. Week
Examination of the clothing styles which have a significant function in the formation of the personal image and discussion of how the men and women should dress in business life.
Verbal lecture
7. Week
Midterm Exam
Midterm Exam
8. Week
Determination of the meanings transferred by the colors, which we prefer in our clothes.
Verbal lecture
9. Week
Discussion of the meanings transferred by the distance areas between the people, status roles and sitting styles. The meanings transferred by the gestures and mimics within the frame of the non-verbal communication, which is another significant factor that undertakes an important role in formation of a positive first impression.
Verbal lecture
10. Week
Discussion of the types of corporate image and the elements, which are influential in formation of the image.
Verbal lecture
11. Week
Discussion of the factors that influence the corporate image and determination of the stages required for the realization of a planned image change.
Verbal lecture
12. Week
Purposes of the image advertisement and the evaluation of the brand image and the corporate image.
Verbal lecture
13. Week
Purposes of the image advertisement and the evaluation of the brand image and the corporate image.
Verbal lecture
14. Week
General Review.
Verbal lecture
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Attendance
1
10
Final Exam
1
60
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to discuss the personal image, which undertake a significant role in the interpersonal
communication, the elements forming the image and their functions.
LO-2
Will be able to describe the significance of the relation between the effective communication and the
image management.
LO-3
Will be able to question the changes that influence the corporate image and that are required to be realized for the image change.
LO-4
Will be able to express his/her knowledge, feelings and ideas within the frame of the eloquent speaking,
and rhetoric writing.
LO-5
Will be able to develop and acquire effective communication skills.
