The aim of the course is to introduce the concept of corporate culture, which is a basic element of corporate identity and to explain the determinants of corporate culture such as language, communication, beliefs, ceremonies, shared values.
Prerequisite(s)
None.
Corequisite(s)
None.
Special Requisite(s)
None.
Instructor(s)
Lecturer İrem Aydoğdu
Course Assistant(s)
Schedule
Wednesday, 09.00-11.45, Ataköy Campus 3C-12/14/16
Office Hour(s)
Wednesday, 09.00-11.45, Ataköy Campus 3C-12/14/16
Teaching Methods and Techniques
Instruction, projects and presentation, class discussions and case studies, in-class reading and comprehension exercises.
Principle Sources
- Beril Akıncı Vural, Kurum Kültürü
- Hasan Tutar, Örgüt kültürü
Other Sources
Lecture notes, articles, theses
Course Schedules
Week
Contents
Learning Methods
1. Week
Defining culture and organizational culture
Oral Lecture, Sampling
2. Week
Institution structure and basic elements
Oral Lecture, Sampling
3. Week
Formation and maintenance of corporate culture
Oral Lecture, Sampling
4. Week
Factors affecting corporate culture and their functions
Oral Lecture, Sampling
5. Week
Concepts related to corporate culture
Oral Lecture, Sampling
6. Week
In conveying the corporate culture to the employees methods used
Oral Lecture, Sampling
7. Week
Organizational power concept
Oral Lecture, Sampling
8. Week
Midterm exam
Midterm exam
9. Week
Concept of strong and weak culture and its effect
Oral Lecture, Sampling
10. Week
Corporate culture and organizational commitment
Oral Lecture, Sampling
11. Week
Organization theories and communication
Oral Lecture, Sampling
12. Week
Relationship between corporate culture and corporate image
Oral Lecture, Sampling
13. Week
Relationship between corporate accountability and corporate culture
Oral Lecture, Sampling
14. Week
An overview
Oral Lecture, Sampling
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Homework / Term Projects / Presentations
1
20
Final Exam
1
50
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to understand the importance of the concept of corporate culture as the basic identity that defines organizations.
LO-2
Will be able to distinguish the elements that make up an organization and define the corporate culture.
LO-3
Will be able to express the necessary infrastructure to create a corporate culture of an organization.
LO-4
Will be able to the relationship between different elements of corporate culture.
LO-5
Will be able to analyze the elements of an organization's cultural structure and sub-culture.
LO-6
They will be a part of corporate culture development activities, as well as organization and execution process.
