The basic concepts of linguistics and semiotics by addressing the relationship between semiotics and communication are introduced the types of indicators. Contemporary theories of semiotics are discussed and investigatıons are explained in accordance with students observatıon.
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
Instructor(s)
Dr. Öğretim Üyesi Gülnur Işıklar
Course Assistant(s)
Schedule
Thursday, 12:00-14:45, Ataköy Campus, Seminar Hall II
Office Hour(s)
Thursday, 12:00-14:45, Ataköy Campus, Seminar Hall II
Teaching Methods and Techniques
Conceptual- discussion and practice.
Principle Sources
- Vardar, Berke. Dilbilimin Temel Kavram ve İlkeleri, İstanbul: Multilingual Yabancı Dil Yayınları, 1998.
- Saussure, Ferdnand de. Genel Dilbilim Dersleri, İstanbul: Multilingual Yabancı Dil Yayınları, 1998.
- Barthes, Roland. Göstergebilimsel Serüven, İstanbul: Yapı Kredi Yayınları, 2009.
- Barthes, Roland. Çağdaş Söylenler, İstanbul: Metis Yayınları, 2003.
- Küçükerdoğan, Doç. Dr. Rengin. Reklam Söylemi, İstanbul: Es Yayınları, 2005.
- Akerson, Fatma Erkman. Göstergebilime Giriş, İstanbul: Multilingual Yabancı Dil Yayınları, 2005.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Introductıon to the course
Verbal Lecture
2. Week
Axes of the correlation of language and concurrent-diachronic investigations.
Verbal Lecture
3. Week
Saussure and dualisms (language \ it-competence \ act).
Verbal Lecture
4. Week
The concept of linguistic value, and value.
Verbal Lecture
5. Week
Linguistic indicators and features
Verbal Lecture
6. Week
Indicator, semiotics, and the indicator species.
Verbal Lecture
7. Week
Midterm Exam
Midterm Exam
8. Week
The history of semiotics
Verbal Lecture
9. Week
Semiotic theorists
Verbal Lecture
10. Week
Semiotics and the process of signification.
Verbal Lecture
11. Week
Denotation, connotation, verbal.
Verbal Lecture
12. Week
Semiotics and narrative analysis
Verbal Lecture
13. Week
Semiotics and text analysis.
Verbal Lecture
14. Week
Semiotics and text analysis.
Verbal Lecture
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Homework / Term Projects / Presentations
1
30
Final Exam
1
40
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to distinguish the concepts of semiotics, to define the indicators which are used in semiotics.
LO-2
Will be able to establish the connection between semiotics and other disciplines of social sciences, to evaluate the evolution of semiotics, semiotic practices in different areas.
LO-3
Will be able to detect differences in approaches to semiotics-leading theorists and their methods of analysis by examining the implement.
LO-4
Will be able to analyze texts as semiotic, linguistic and visual indicators, and re-create the original texts.
LO-5
Will be able to iınterpret cultural indicators, social indicators which are Based on theoretical approaches to evaluate fundamental contradictions within the framework of the preliminary information which is obtained to present a critical perspective.
