The concept of persuasion which forms the basis of the communication action is examined within the frame of various theories and the formative elements of the action, the methods, tools and techniques of the persuasion performance are discussed.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
ProfessorIşıl Zeybek
Course Assistant(s)
Schedule
Monday, 09:00 - 10:45, Ataköy Campus, B1-8
Office Hour(s)
Monday, 09:00 - 10:45, Ataköy Campus, B1-8
Teaching Methods and Techniques
To lecture. To analyze the visual and linguistic texts within the frame of persuasion.
Principle Sources
- Zeybek, Yrd.Doç.Dr. Işıl. İknanın Yolları; Zamanın Durduğu Yer. İstanbul: Es Yayınları, 2007.
- İnceoğlu, Prof.Dr. Metin, Tutum-Algı İletişim. Ankara: İmaj Yayıncılık, 2000.
- Cialdini, Robert B. İknanın Psikolojisi, İstanbul: Mediacat Yayınları, 2001.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Opening course and the place and significance of the concept of persuasion within the process of communication.
Verbal lecture
2. Week
The lexicological examination of the concept of persuasion.
Verbal lecture
3. Week
Comparison of the fact of persuasion with the concept of manipulation.
Verbal lecture
4. Week
To link the act of persuasion with the manipulation and public relations.
Verbal lecture
5. Week
To link the act of persuasion with the manipulation and advertising.
Verbal lecture
6. Week
To link the act of persuasion with the manipulation and introduction.
Verbal lecture
7. Week
Midterm exam
Midterm exam
8. Week
To link the act of persuasion with the manipulation and politics.
Verbal lecture
9. Week
To link the act of persuasion with the manipulation and religion.
Verbal lecture
10. Week
Determination of the elements that form the concepts of persuasion and manipulation in the current and linguistic texts.
Verbal lecture
11. Week
Analyzing the visual, audio-visual and linguistic texts on the basis of persuasion and manipulation by means of the methods created.
Verbal lecture
12. Week
Analyzing the visual, audio-visual and linguistic texts on the basis of persuasion and manipulation by means of the methods created.
Verbal lecture
13. Week
Analyzing the visual, audio-visual and linguistic texts on the basis of persuasion and manipulation by means of the methods created.
Verbal lecture
14. Week
General Review.
Verbal lecture
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Attendance
1
10
Final Exam
1
60
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to define the concept of persuasion and its functions.
LO-2
Will be able to compare the facts of persuasion and manipulation.
LO-3
Will be able to analyze the persuasion and manipulation facts by means of visual semiotics and text analysis methods.
LO-4
Will be able to express the significance of the concept of persuasion which undertakes an important role in the various disciplines included by the act of communication.
LO-5
Will be able to analyze the visual, audio-visual and linguistic texts by a method and determine the formative elements.
