The importance of communication in accordance with the indicators in the light of contemporary semiotics are explained. Leading indicators are examined, the theoretical context of relations between the indicators on the basis of structuralist semiotic implications of communication in a scheme is discussed to teach the concepts and theories.
Marland, J. – Rawle S. Film Dili , İstanbul, Literatür Yayınları, 2012
Küçükerdoğan Rengin, Reklam Nasıl Çözümlenir, İstanbul, Beta Yayınları, 2000
Berger, John, Görme Biçimleri, İstanbul, Metis Yayınları, 2019
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Introductıon.
Verbal Lecture
2. Week
Language indicator and the value of the concept.
Verbal Lecture
3. Week
Addressing the basic concepts of visual semiotics.
Verbal Lecture
4. Week
Types of visual indicators in relation to the other indicator species.
Verbal Lecture
5. Week
Examination of the theorists who are pioneer in the field of visual semiotics approaches.
Verbal Lecture
6. Week
Examination of the theorists who are pioneer in the field of visual semiotics approaches.
Verbal Lecture
7. Week
Midterm Exam
Midterm Exam
8. Week
Evaluatıon, discussıon on the midterm results.
Verbal Lecture
9. Week
Visual indicators in the process of semantics.
Verbal Lecture
10. Week
Vladimir Propp's theoretical approach to be addressed.
Verbal Lecture
11. Week
Vladimir Propp's theoretical approach and analysis method, according to analysis of film.
Verbal Lecture
12. Week
Visual text samples (advertising images, such as banners), contemporary theorists (Umberto Eco) line analysis approaches.
Verbal Lecture
13. Week
Visual text samples (advertising images, such as banners), contemporary theorists (Roland Barthes), in line with approaches to resolve.
Verbal Lecture
14. Week
Review.
Verbal Lecture
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
25
Attendance
1
15
Final Exam
1
60
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to describe the basic concepts of visual semiotics, the visual indicators used to distinguish the fields.
LO-2
Will be able to relate visual signs to other type of signs and classify them.
LO-3
Will be able to express the location of the visual indicator in the indicator species, they associate the different areas.
LO-4
Will be able to analyze various visual images according to visual semiotics theoretical approaches and will be able to apply them in different areas.
LO-5
Will be able to compare and contrast the work of employees in the field of semiotics in the field of contemporary visual display and analyze.
LO-6
Will be able to interpret the visual signs in accordance with visual semiotics theories and will be able to use them in order to create appropriate messages
