At the end of two years basic education the students will gain enough experience to practice in public relations and advertisement fields. The studens will also be able to apply the the theoritical education into operation
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
Lecturer Gözde Kuzu Uluçay
Course Assistant(s)
Schedule
Thursday, 09:00-10:45, Ataköy Campus, 3B-12-14-16
Office Hour(s)
Thursday, 09:00-10:45, Ataköy Campus, 3B-12-14-16
Teaching Methods and Techniques
Oral presentation, discussion.
Principle Sources
Otomatik Müşteri (John Warrillow)
Markalar Nasıl Genç Kalır (Joeri Van Den Bergh & Mattias Behrer)
Gerçek Zamanlı Pazarlama ve Halkla İlişkiler (David Meerman Scott)
Seminars; It will take place with the participation of people who are experienced in their fields operating in the fields of Marketing, Advertising, Public Relations, Media and convergence.
Verbal lecture
7. Week
Seminars; It will take place with the participation of people who are experienced in their fields operating in the fields of Marketing, Advertising, Public Relations, Media and convergence.
Verbal lecture
8. Week
Midterm exam
Midterm Exam
9. Week
Interpreting the developments in marketing, advertising, public relations and media
Verbal lecture
10. Week
Interpreting the developments in marketing, advertising, public relations and media
Verbal lecture
11. Week
Interpreting the developments in marketing, advertising, public relations and media
Verbal lecture
12. Week
Interpreting the developments in marketing, advertising, public relations and media
Verbal lecture
13. Week
Interpreting the developments in marketing, advertising, public relations and media
Verbal lecture
14. Week
Interpreting the developments in marketing, advertising, public relations and media
Verbal lecture
15. Week
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Homework / Term Projects / Presentations
1
5
Attendance
1
5
Final Exam
1
50
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to apply the theoritical knowledge into practice.
LO-2
Will be able to set a calender based upon application plans
LO-3
Will be able to interpret the strategical targets of the briefings received from the sector.
LO-4
Will be able to arrange activity drafts and campaigns based upon the briefings received from the sector.
LO-5
Will be able to enable the students vocational practicing by arranging events with sector-university collaboration.
