The aim of the course is to provide students the ability of discussing the political communication types and ability of discussing the relationships between political communication and other disciplines. And also aims to examine the position of public relations and advertising in political communication process and to examine the various political campaign examples from all over the world.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
ProfessorÖykü Ezgi Yıldız Balaban
Course Assistant(s)
Schedule
Thursday, 09:00 - 10:45, Ataköy Campus, 5B-03-05
Office Hour(s)
Thursday, 09:00 - 10:45, Ataköy Campus, 5B-03-05
Teaching Methods and Techniques
In this course the importance of all elements that shape the political communication is discussed and interpreted by using powerpoint presenatations.
Principle Sources
- Aziz, Aysel, Siyasal İletişim, Ankara: Nobel Yayınları, 2007.
- Tokgöz,Oya. Siyasal İletişim Anlamak, Ankara: İmge Kitabevi, 2008.
- Tokgöz, Oya. Seçimler, Siyasal Reklamlar ve Siyasal İletişim, Ankara: İmge Kitabevi, 2010.
- Uztuğ, Ferruh. Siyasal İletişim Yönetimi, İstanbul: MediaCat Yayınları, 2004.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to the course.
Verbal Lecture
2. Week
Describing the political communication concept and analyzing political communication process.
Verbal Lecture
3. Week
Discussing the relationship between political communication and other disciplines.
Verbal Lecture
4. Week
Giving examples about the relationship between political communication and other disciplines such as marketing,advertising, public relations.
Verbal Lecture
5. Week
Discussing about the political communication actors.
Verbal Lecture
6. Week
Discussing about political communication types.
Verbal Lecture
7. Week
Midterm Exam.
Midterm Exam.
8. Week
Giving examples about political communication types.
Verbal Lecture
9. Week
Discussing about the techniques and methods used in political communication.
Verbal Lecture
10. Week
Analyzing the political communication activities of political parties.
Verbal Lecture
11. Week
Giving examples about various political party activities from Turkey and all around the world.
Verbal Lecture
12. Week
Analyzing the political campaign processes of political parties.
Verbal Lecture
13. Week
Giving various political advertisement examples from different countries.
Verbal Lecture
14. Week
Giving various political advertisement examples from Turkey.
Verbal Lecture
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Final Exam
1
70
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to define the political communication concepts in general terms.
LO-2
Will be able to evaluate by making connections between political science and other disciplines.
LO-3
Will be able to identify the position and importance of all actors that takes place in political process.
LO-4
Will be able to illustrate the political communication types and techniques and will be able to evaluate these by following the changes.
LO-5
Will be able to express the role and importance of political campaigns in the political communication process.
