The purpose of this course is required for a media plan is to learn the steps and strategies.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
Professor Ceyda Deneçli
Course Assistant(s)
Schedule
Thursday, 14:00-15:45, Ataköy Campus, 5C-03-05
Office Hour(s)
Thursday, 14:00-15:45, Ataköy Campus, 5C-03-05
Teaching Methods and Techniques
Talking and discussion method, case method, problem-solving method, individual and group work methods are used.
Principle Sources
- Barban, Arnold M., Kopec, Frank J. ,Cristol, Steven M. Essential of Media Planning, McGraw-Hill Companies,1997.
- Erol, Gülbuğ. Reklam ve Medya Planlaması, İstanbul: BETA Yayınları, 2007.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
presentation of course content
Oral Presentation
2. Week
the basic concepts of media
Oral Presentation
3. Week
marketing strategy and media plan
Oral Presentation
4. Week
principles and tools of the media plan
Oral Presentation
5. Week
campaign planning principles
Oral Presentation
6. Week
media buying costs and problems
Oral Presentation
7. Week
Mid-term Exam
Mid-term Exam
8. Week
basic measurement and evaluation
Oral Presentation
9. Week
digital media buying and planning
Oral Presentation
10. Week
local media buying and planning
Oral Presentation
11. Week
social media buying and planning
Oral Presentation
12. Week
media research
Oral Presentation
13. Week
planning and buying, formulas and applications.
Oral Presentation
14. Week
summary
Oral Presentation
15. Week
Evaluation
Evaluation
16. Week
Evaluation
Evaluation
17. Week
Evaluation
Evaluation
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
