It is aimed to convey some theoretical knowledge and concepts in different disciplines, which can be associated with different areas of expertise in the field of communication in general, and in this framework, to provide students with a critical perspective on these concepts.
Prerequisite(s)
None.
Corequisite(s)
None.
Special Requisite(s)
None.
Instructor(s)
Lecturer Pınar Türker
Course Assistant(s)
Schedule
Tuesday, 09:00-10:45, Ataköy Campus, B1-7
Office Hour(s)
Tuesday, 09:00-10:45, Ataköy Campus, B1-7
Teaching Methods and Techniques
Lecture, example, discussion, application
Principle Sources
- Neil Postman, Teknopoli
- Manuel Castels, Ağ Toplumu
- Anthony Giddens, Modernite ve Bireysel Kimlik
- Jean Baudrıllard, Simülasyon
- Erving Goffman, Günlük Yaşamda Benliğin Sunumu
Other Sources
Lecture notes, articles, theses
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to Social Media
Lecture, Example, Discussion, Practice
2. Week
Digitalization of Communication
Lecture, Example, Discussion, Practice
3. Week
Social Media and Traditional Media Differences
Lecture, Example, Discussion, Practice
4. Week
Social Media Tools and Usage
Lecture, Example, Discussion, Practice
5. Week
Digital Citizenship, Digital Natives, Digital Immigrants, Digital Governance
Lecture, Example, Discussion, Practice
6. Week
Social Media and Marketing Communication, Public Relations, Advertising
Lecture, Example, Discussion, Practice
7. Week
Social Media and Content Strategies
Lecture, Example, Discussion, Practice
8. Week
Midterm Exams
Midterm Exams
9. Week
Social Media and Privacy
Lecture, Example, Discussion, Practice
10. Week
Crisis Management in Social Media
Lecture, Example, Discussion, Practice
11. Week
Transmedia, Post Truth Concepts and Examples
Practice
12. Week
Perception and Image Management in Social Media
Lecture, Example, Discussion, Practice
13. Week
Project Presentations
Lecture, Example, Discussion, Practice
14. Week
An overview
Lecture, Example, Discussion, Practice
15. Week
Final Exam
Final Exam
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Homework / Term Projects / Presentations
1
20
Final Exam
1
50
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Ability of application of activity calender
LO-2
Ability of applying theoritical knowledge into practice.
LO-3
Ability of reporting the outcome of the activity results.
LO-4
Ability of drafting the strategies based on activities
