It is to make the students use as a whole, the education which they had acquired during four years, and to present an original work by converting the technical and conceptual information, which they had learned, into application.
Prerequisite(s)
The student must have successfully completed at least 164 ECTS courses.
Corequisite(s)
None.
Special Requisite(s)
None.
Instructor(s)
ProfessorIşıl Zeybek, Professor Öykü Ezgi Yıldız Balaban, Dr. Öğretim Üyesi Gülnur Işıklar, Lecturer Yakup Pera Sağıroğlu
Research Project
- Data collection (survey study)
- Discussion in the classroom
The students are to work with their advisors as one-to-one. During the oral presentation given
by the student, the communication form performed by the student (presentation technique,
verbal expression, body language etc.) besides the quality of the work performed by the student
are evaluated as a whole.
Principle Sources
- The daily follow up of the publications such as the newspapers, journals etc.
- The conceptual books about the issue to be considered.
– Face to face discussions.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Determination of the sectors in which the campaign applications shall be realized.
Verbal lecture, Practice
2. Week
Determination of the corporations/brands to be applied in the projects.
Verbal lecture, Practice
3. Week
Realization of the individual distribution of the corporations and brands.
Verbal lecture, Practice
4. Week
To communicate with the relevant departments of the corporations and brands.
Verbal lecture, Practice
5. Week
Determination of the titles of the status analysis reports.
Verbal lecture, Practice
6. Week
Company, product/service, competitor, market and target mass analysis.
Verbal lecture, Practice
7. Week
Midterm Exam.
Midterm Exam.
8. Week
Evaluation of the positioning strategy, media researches.
Verbal lecture, Practice
9. Week
Determination of SWOT analysis and communication problem.
Verbal lecture, Practice
10. Week
Determination of the campaign activities.
Verbal lecture, Practice
11. Week
Determination of the integrated marketing communication activities.
Verbal lecture, Practice
12. Week
Formation of the application and media plans.
Verbal lecture, Practice
13. Week
Formation of the strategic media plan.
Verbal lecture, Practice
14. Week
Determination of the communication problem or problems.
Verbal lecture, Practice
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Final Exam
1
100
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to realize and report various survey studies in order to determine the available image of the corporation.
LO-2
Will be able to identify the communication problem that occurs in a corporation.
LO-3
Will be able to express the conceptual information obtained throughout the whole project with his/her own words.
LO-4
Will be able to appraise the efficiency of the public relations campaign.
LO-5
Will be able to practice the professional information which he/she had learned by
acting as an agent in sense while introducing an original work with his/her project.
LO-6
Will be able to define the status analysis content.
LO-7
Will be able to interpret the integrated marketing communication applications.
