To present the basic concepts and examples of data-based communication projects that reveal the changing face of communication with technological developments. The main objectives of the course are to gain the ability to develop data-based communication projects, to read the data from the perspective of a communicator and to develop comments.
Prerequisite(s)
None.
Corequisite(s)
None.
Special Requisite(s)
None.
Instructor(s)
Lecturer Özgür Kalem
Course Assistant(s)
Schedule
Wednesday, 09:00-10:45, Ataköy 4C-15-17
Office Hour(s)
Wednesday, 09:00-10:45, Ataköy Campus 4C-15-17
Teaching Methods and Techniques
Synthesis , Implementation
Principle Sources
-Bernard Marr, Büyük Veri İş başında, Medicat Yayınları, 2020
-Martin Lindstrom, Small Data, Optimist yayınları, 2017
-Bernard Marr, Veri Stratejisi, Mediacat Yayınları, 2019
PRODUCTION (WORLD OF PRODUCTION FROM PAST TO PRESENT)
Verbal lecture
4. Week
PRODUCT – MARKETING RELATIONSHIP
Verbal lecture
5. Week
COMMUNICATION IN PRODUCT MANAGEMENT
Verbal lecture
6. Week
DATA IN PRODUCT MANAGEMENT
Verbal lecture
7. Week
Mid-term Exam
Mid-term Exam
8. Week
DATA / SALES ANALYSIS IN PRODUCT MANAGEMENT
Verbal lecture
9. Week
COMPETITIVE FOLLOW-UP IN PRODUCT MANAGEMENT
Verbal lecture
10. Week
POSITIONING - TARGETING - STRATEGY IN PRODUCT MANAGEMENT
Verbal lecture
11. Week
BASIC SALES AND COMMUNICATION MESSAGES IN PRODUCT MANAGEMENT
Verbal lecture
12. Week
ACTIVITY PLANNING IN PRODUCT MANAGEMENT
Verbal lecture
13. Week
BUDGET IN PRODUCT MANAGEMENT
Verbal lecture
14. Week
Evaluation
Evaluation
15. Week
Evaluation
Workshop
16. Week
Evaluation
Evaluation
17. Week
Evaluation
Evaluation
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Attendance
1
10
Final Exam
1
50
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Ability to assign institutional civil society initiatives
LO-2
Ability to implement theoretical knowledge in implementation area
LO-3
Ability to prepare drafts of strategies in corporate social responsibility levels
