In this course, after the definition of basic consepts about account planning proccess and components, strategic analysis, mission, vision, determination of aims and objectives, developing new strategies are reciting practically.
Prerequisite(s)
None.
Corequisite(s)
None.
Special Requisite(s)
None.
Instructor(s)
Assist. Prof. Dr. Andaç Toksoy
Course Assistant(s)
Schedule
Thursday, 09:00-10:45, Ataköy Campus, 3C-08-10
Office Hour(s)
Thursday, 09:00-10:45, Ataköy Campus, 3C-08-10
Teaching Methods and Techniques
Stratejik Yönetim, Hayri Ülgen- Kadri Mirze.
Principle Sources
Stratejik planlama (İ. Hakkı Düger- Ali Akdemir)
Akıllı Güç (Sait Yılmaz)
Güç ve İkna sanatı Stratejik İletişim (Rıza Güler)
Stratejik yönetim (Tahir Akgemci)
İnsan Mühendisliği (Nüvit Osmay)
Sibernetik (Ayhan Songar)
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Definition of strategic planning
Oral presentation
2. Week
Conceptual Framework of Strategic Planning, Historical Development,
Oral presentation
3. Week
The Importance, Benefits and Features of Strategic Planning Separated from Other Plans
Oral presentation
4. Week
Mission and Vision Concepts
Oral presentation
5. Week
Strategies in Action
Oral presentation
6. Week
Strategy Analysis and Choice
Oral presentation
7. Week
Mid-term
Mid-term
8. Week
Implementing Strategies: Management and Operations Issues
Oral presentation
9. Week
SWOT analysis
Oral presentation
10. Week
SWOT analysis and strategic plan
Oral presentation
11. Week
Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
Oral presentation
12. Week
Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
Oral presentation
13. Week
Business Ethics/Social Responsibility/Environmental Sustainability
Oral presentation
14. Week
Final exam
Assesment
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Attendance
1
10
Final Exam
1
60
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Students can review theoritical knowledge over Strategic Planning concept,
LO-2
Students can use theoritical knowledge on practical areas.
LO-3
Public Relation campaigns can be designed, planned, orginized in the direction of their theoritical knowledge
LO-4
Created public relation campaigns can be argued and evaluated.
LO-5
Created public relation campaigns can be practiced.
