The aim of this course is to teach the students of Communication Arts with the theoretical knowledge about the development of communication and tools. It is aimed to give different perspectives to the students as a result of transferring the communication tools which are invariable part of the communication process to the students with both historical and technological developments. At the same time, information about the correct use, execution, content formation and evaluation methods of the tools used today will be given. New and social media, advertising, marketing, public relations, data mining, content creation, brand communication with the Internet and new and social media management, will be transferred with the examples of today.
The aim of the course is to raise the boundaries of the developing world, especially in the thought and technology, the boundaries of the relations between nations. The most important task here falls into the developing media. This course provides frameworks for students' understanding of globalization and new media as a whole in the fields of public relations, advertising, modern marketing etc.
Each subject is explored through oral and visual presentations.
Principle Sources
- Lazar, Judith. İletişim Bilimi, İstanbul: Vadi Yayınları, 2001.
- Fiske, John. İletişim Çalışmalarına Giriş, Ankara: Bilim ve Sanat Yayıncılık, 2003.
- Mutlu, Erol. Kitle İletişim Kuramları, İstanbul: Ütopya Yayınevi, 2003.
- Alemdar, K. and Erdoğan, İ. Popüler Kültür ve İletişim. Ankara: Erk Yayınları, 2005.
- Atabek, Ümit. İletişim ve Teknoloji Yeni Olanaklar – Yeni Sorunlar. Ankara: Seçkin Yayınları, 2001.
- Binark, M. ve Diğerleri. Toplumsal Paylaşım Ağı Facebook:”görülüyorum öyleyse varım”. İstanbul: Kalkedon Yayıncılık, 2009.
- Dijk, J. V. The Network Society: Social Aspects of New Media. London: Sage Publication, 2006.
- Innis, H. A. Empire and Communications. Toronto: Press Porcepic, 1986.
- Laughey, D. Key Themes in Media Theory. New York: McGraw Hill Open University Press, 2007.
- Lievrouw, L. A., Livingstone, S. M. Handbook of New Media: Social Shaping and Social Consequences of ICTS. London: Sage Publications, 2006.
- Dizard, W. Old Media New Media. United States: Longman, 1999.
- Manovich, L. The Language of New Media. Cambridge: MIT Press, 2001.
- McLuhan, M. Understanding Media. London: Routlegde, 1964.
- Yengin, Deniz. New Media and Conversion of Reality, International Symposium Communication in the Millennium. Eskişehir: 2010, 318-331.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Introducitions: Course content
Verbal Lecture
2. Week
Communication Feature and Process
Verbal Lecture
3. Week
Model and Theoritical Concepts and Difference
Verbal Lecture
4. Week
Information Theory
Verbal Lecture
5. Week
Interacton Theory
Verbal Lecture
6. Week
Tehcnological Determinism Kuramı
Verbal Lecture
7. Week
Midterm Exam
Midterm Exam
8. Week
Media Theory
Verbal Lecture
9. Week
Communication Environment
Verbal Lecture
10. Week
New Media Environment
Verbal Lecture
11. Week
New Media Environment Elements
Verbal Lecture
12. Week
New Communication Types
Verbal Lecture
13. Week
Student Presentations I
Verbal Lecture
14. Week
Student Presentations II
Verbal Lecture
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to learn gather information ways such as library use, internet use practically.
LO-2
Will be able to understand the development of communication, media, culture and art in historical process and evaluate change process depends on culturel, social and technologcal change.
LO-3
Will be able to learn how communication process occurs through models.
LO-4
Will bw able to evaluate a case study with prepare draft and piece together.
LO-5
Will be able to define new media and generate projects on new media use
