Teaching invariable and variable dynamics related to advertising in means of theory and practice which the student will conduct directly in his advertisement practices (advertising departments of agencies, corporations or institutions) after school.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
Assist. Prof. Dr. Gülnur Işıklar
Course Assistant(s)
Schedule
Monday, 14:00-15:45, Ataköy Campus, 4B-16
Office Hour(s)
Monday, 14:00-15:45, Ataköy Campus, 4B-16
Teaching Methods and Techniques
The students are provided with the subjects and book recommendations they are
supposed to make use of during the term. Each lesson is covered via power-point and supported with animated and unanimated visuals. Participation to lesson is enabled byasking students’ views. T.V advertisements and press releases which the students are interested in are analyzed at intervals in accordance with lesson content.
Principle Sources
- Prof.Dr. Göçgün, Önder, Türkçe Doğru ve Etkili Yazma Teknikleri, İst. Günce Yay. 2021
-Dr. Dalgalıdere, Sertaç, Online İçerik Yazarlığı, İstanbul, İskenderiye Kitap, 2021
- Grunig, James, Halkla İlişkiler ve İletişim Yönetiminde Mükemmellik, İst. Rota Yay. 2005
Other Sources
-Prof.Dr. Elden, Müge, Reklam Yazarlığı, İstanbul, İletişim Yayınları, 2018
Course Schedules
Week
Contents
Learning Methods
1. Week
Meeting and Lesson Subjects
Verbal Lecture
2. Week
Methods used in advertising in the world and Turkey since the emergence of advertising up to now and the change
Verbal Lecture
3. Week
The importance and place of advertising in integrated marketing blend
Verbal Lecture
4. Week
Advertisement feature, analyze and creativity
Verbal Lecture
5. Week
Targets of Advertisement and making masses customers
Verbal Lecture
6. Week
Categorization of advertisement and the concept of advertisement campaign.
Verbal Lecture
7. Week
Mid-term Exam
Mid-term Exam
8. Week
Steps of Arranging Advertisement Campaign Process
Verbal Lecture
9. Week
Steps of Arranging Advertisement Campaign Process
Verbal Lecture
10. Week
Swot analysis in advertisement campaigns and preparation of FCB grit charts
Verbal Lecture
11. Week
Concept in advertisement and messages with emotional content aiming at the consumers
Verbal Lecture
12. Week
Advertisement Strategies :6 Presentation of 6 different strategies
Verbal Lecture
13. Week
Advertisement Strategies :6 Presentation of 6 different strategies
Verbal Lecture
14. Week
Advertisement Strategies :6 Presentation of 6 different strategies
Verbal Lecture
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
35
Attendance
1
15
Final Exam
1
50
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to be recognize advertising terminology and use it in business life.
LO-2
Will be able to relate advertising to other social sciences and formulate advertisement campaigns.
LO-3
Will be able to report information either about the companies or their products before advertisement campaigns.
LO-4
Will be able to easily evaluate many subjects which advertisement makes use of.
LO-5
Will be able to use the information acquired from this lesson in an advertising agency, advertising department of a company and advertisement agency.
