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Course Goals |
The aim of this course is to enable students to comprehend the basic roadmap to be used in creating and developing ideas for a scenario. Each of the works to be done during the course will be based on original examples that will improve creativity. |
Prerequisite(s) |
None |
Corequisite(s) |
None |
Special Requisite(s) |
None |
Instructor(s) |
Lecturer Recep Emre Koca |
Course Assistant(s) |
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Schedule |
Tuesday, 12:00-13:50, Ataköy Campus, Amphitheater B1-7 |
Office Hour(s) |
Tuesday, 12:00-13:50, Ataköy Campus, Amphitheater B1-7 |
Teaching Methods and Techniques |
With the help of written and visual resources, lectures and case studies will be carried out every week. A brief will be shared each week after the lecture and the applications will be evaluated the following week. The midterm and final exams of the course will take place in the form of project file submission within the date range to be specified. |
Principle Sources |
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Other Sources |
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Course Schedules |
Week |
Contents |
Learning Methods |
1. Week |
Giving Information About Course Content and General Operation |
Oral Expression / Written and Visual Sources |
2. Week |
Examining the Concepts of Creativity, Creative Writing and Copywriting |
Oral Expression / Written and Visual Sources |
3. Week |
Examining Advertising Agency Structures, Defining the Duties and Responsibilities of the Copywriter |
Oral Expression / Practice |
4. Week |
Review of 360 Ad Campaign Components |
Oral Expression / Written and Visual Sources |
5. Week |
Campaign Ad Design Development |
Oral Expression / Practice |
6. Week |
Television Commercial Film Script Writing |
Oral Expression / Written and Visual Sources |
7. Week |
Midterm exam |
Project Delivery |
8. Week |
Television Commercial Film Script Writing |
Oral Expression / Practice |
9. Week |
Television Commercial Film Script Writing |
Oral Expression / Written and Visual Sources |
10. Week |
Television Commercial Film Script Writing |
Oral Expression / Practice |
11. Week |
Digital Campaign Idea Development |
Oral Expression / Written and Visual Sources |
12. Week |
Digital Campaign Idea Development |
Oral Expression / Practice |
13. Week |
Digital Campaign Idea Development |
Oral Expression / Practice |
14. Week |
360° Campaign Materials Production |
Oral Expression / Written and Visual Sources |
15. Week |
360° Campaign Materials Production |
Oral Expression / Written and Visual Sources |
16. Week |
360° Campaign Materials Production |
Oral Expression / Written and Visual Sources |
17. Week |
final examination |
Project Delivery |
Program Outcomes |
PO-1 | Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector. | PO-2 | To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field. | PO-3 | By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements. | PO-4 | They will observe the technological, cultural and social improvements and will be able to practice these changes in the field. | PO-5 | They will be able to analysis the subjects they read, perceived and understand. | PO-6 | Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works. | PO-7 | By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies. | PO-8 | By improving their skills on management and leadership they will be able organize their time and sources effectively. | PO-9 | They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy. | PO-10 | Students will generate communication strategy in certain subjects and realize every related works. | PO-11 | They will work creatively, freely and flexibly in their personal lines. | PO-12 | Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways. | PO-13 | During a relation with target group in a work they will be promoters who are encouraging the team work. | PO-14 | Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time. | PO-15 | They will improve solutions to problems in the communication process and able to use their initiatives. |
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Learning Outcomes |
LO-1 | Will be able to acquire the skills of problem solving in communication. | LO-2 | Will be able to acquire the ability of questioning the new ideas. | LO-3 | Will be able to acquire the ability of practise of draft advertisement concepts. | LO-4 | Will be able to acquire the skills of criticize the creativity of advertisement concept. | LO-5 | Will be able to acquire the ability of using his/her knowledge in the every new work. |
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