Public Relations of the work related to activity of the institutions and organizations that provide information about the content and system, gain abilities and enhance students’ personal communication skills.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
LecturerBerna Sağlam Naipoğlu
Course Assistant(s)
Schedule
Tuesday, 09:00-10:45, Ataköy Campus, 1B-02
Office Hour(s)
Tuesday, 09:00-10:45, Ataköy Campus, 1B-02
Teaching Methods and Techniques
Oral presentation, discussion.
Principle Sources
- Lecture notes prepared by the lecturer.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Communication and love communication, components of good communication and instances.
Verbal Lecture
2. Week
Communication tools. Things to be considered, factors that increase or hinder creativity for a good communication. Practical example of working.
Verbal Lecture, Practice
3. Week
What is Public Relations? What is Advertisement? What are the differences between Public Relations and Advertisement? How the Public Relations apply in firms? What are the qualities that good Public Relations should have? Examples.
Verbal Lecture
4. Week
Evaluating the examples of newspaper columns in the classroom as a way of communication tools. Remembering the names of newspapers, magazines and televisions, also the names of the columnists and executive editors.
Verbal Lecture
5. Week
The things that should be considered for the presentations of products, services or institutions, the features of the target, remarkable factors in the success of the product.
Verbal Lecture
6. Week
General review of previous courses until today and consolidation of the real practical examples related to the courses
Verbal Lecture
7. Week
Midterm Exam
Midterm Exam
8. Week
What is press release? How to write press release? What to do to differentiate and to be realized? What to do to return it to news? Examples and applications
Lecture, Practice
9. Week
To evaluate the press release homework in the class, to complete the deficiency and finding a subject and turning it to a press release practices.
Lecture, Practice
10. Week
To achieve Public Relations in business except theoretical and professional information, things to be considered in the work environment -Job interview- Appearance-Body language- Consolidate with instances.
Verbal Lecture
11. Week
Personal communication techniques. The words that should not be used, items reinforcing the statement, persuasion, items that strengthen the statement, items that strengthen the listening.
Verbal Lecture
12. Week
Previous lessons learned the correct techniques of expression and communication on the pre-determined subjects to do all students’ speaking and seeing each other’s faults to reach the ideal expression
Verbal Lecture
13. Week
Examples of related issues took place during the semester, experiences, and studies of the transformation of theory into practice.
Lecture, Practice
14. Week
Practice.
Lecture, Practice
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
15
Homework / Term Projects / Presentations
1
15
Attendance
1
10
Final Exam
1
60
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to express themselves by using what they have learned.
LO-2
Will be able to develop a different approach to issues and comment on what they have learned.
LO-3
Will be able to classify the information they learned, to question and criticize and develop skills on behalf.
LO-4
Will be able to implement the knowledge they learned.
LO-5
Will be able to do a representation and prepare a report by reviewing the information they learned.
LO-6
Composition, bulletin etc. Writings and practice them.
