To emphasize the importance of text writing and online content production in classical mass media. To raise students' awareness about creative copywriting in radio, TV, press and internet promotional texts.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
Dr. Öğretim Üyesi Gülnur Işıklar
Course Assistant(s)
Schedule
Tuesday, 11:00-12:45, Ataköy Campus, 1C-15
Office Hour(s)
Tuesday, 11:00-12:45, Ataköy Campus, 1C-15
Teaching Methods and Techniques
Lectures, discussion about issues, explained to reinforce homework.
Principle Sources
- Prof.Dr. Göçgün, Önder, Türkçe Doğru ve Etkili Yazma Teknikleri, İst. Günce Yay. 2021
-Dr. Dalgalıdere, Sertaç, Online İçerik Yazarlığı, İstanbul, İskenderiye Kitap, 2021
- Grunig, James, Halkla İlişkiler ve İletişim Yönetiminde Mükemmellik, İst. Rota Yay. 2005
Other Sources
-Prof.Dr. Elden, Müge, Reklam Yazarlığı, İstanbul, İletişim Yayınları, 2018
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction
Verbal Lecture
2. Week
Examination of theory and applications together
Verbal Lecture
3. Week
The importance of copywriting in communication.
Verbal Lecture
4. Week
Spelling rules and the importance of emphasis words in written communication
Verbal Lecture
5. Week
Rules for writing text in classical media tools
Verbal Lecture
6. Week
Repetition
Verbal Lecture
7. Week
Midterm Exam
Midterm Exam
8. Week
Examining the concept of online content writing on the Internet
Verbal Lecture
9. Week
Information about online content production and content editing
Verbal Lecture
10. Week
Pragmatic and semantic analysis of Classical and Digital media writings
Verbal Lecture
11. Week
Underlining the importance of knowing how Copywriting takes place in applications in Classical and Digital Media.
Verbal Lecture
12. Week
Establishing the connection between copywriting and corporate reputation in public relations and advertising
Verbal Lecture
13. Week
Students samples in Applications
Verbal Lecture
14. Week
Students samples in Applications
Verbal Lecture
15. Week
General revision.
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
35
Attendance
1
15
Final Exam
1
50
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to comprehend the importance of the correct transfer of Public Relations application.
LO-2
Will be able to interpret the concepts and events by using their own phrases in line of applications as one dominate the PR field.
LO-3
Will be able to be distinctive; identify the differences and similarities as a owner of information about how the PR Text Writing take place in Press in the Past and Present students.
LO-4
Will be able to develop the ability of to use persuasive discourse in effective communication process.
LO-5
Will be able to make practice their theoretical knowledge they have learned
