Undergraduate
Faculty of Arts and Design
Communication Arts
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Communication Arts Main Page / Program Curriculum / Directing for Advertising I

Directing for Advertising I

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
ISN3206 Directing for Advertising I 1/2/0 DE Turkish 3
Course Goals
World of TV principals and rules also  teach them a rules of commercıal and tranıee of new people for TV.
Prerequisite(s) None
Corequisite(s) None
Special Requisite(s) None
Instructor(s) Assist. Prof. Dr. İbrahim Zengin
Course Assistant(s)
Schedule The course is not offered this semester.
Office Hour(s) The course is not offered this semester.
Teaching Methods and Techniques Study of the technic has two parts; theory and practice. Students will be visit and observe while tape recording some TV commercial movies and film sets.
Principle Sources  

- Sequela, Jacques. Eğlenceli Şeydir Şu Reklamcılık, İstanbul:Milliyet Yayınları, 1997.  

 - Brown,Blain. Sinematografi Kuram ve Uygulama, İstanbul:Hil Yayınları, 2008.  

- Millerson, Gerald. Sinema ve Televizyon için Aydınlatma Tekniği, İstanbul:Es Yayınları, 2007.
Other Sources
Course Schedules
Week Contents Learning Methods
1. Week What’s the TV? How ıs the live? Verbal Lecture
2. Week Tv Unchanble rules. Verbal Lecture
3. Week Commercıal language Verbal Lecture
4. Week Famous commercıal and theır arts. Verbal Lecture
5. Week Locatıon and tımıng ın commercıal. Verbal Lecture
6. Week How can you understand whta the customers wants? Verbal Lecture
7. Week Midterm Exam Midterm Exam
8. Week How the commercıal fılm analyse ? Verbal Lecture
9. Week How the commercıal fılm analyse? Verbal Lecture
10. Week Analys of Brandıng for commercıal movıes. Verbal Lecture
11. Week Brand or Commercıal .? Verbal Lecture
12. Week Commercıal tımes ın TV. Verbal Lecture
13. Week Target Audıons of commercıal movıes. Verbal Lecture
14. Week What’s dıffrence of commercıal movıes and presantatıon fılms? Verbal Lecture
15. Week Assessment Assessment
16. Week Assessment Assessment
17. Week Assessment Assessment
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 50
Attendance / Participation 14 0
Final Exam 1 50


Program Outcomes
PO-1Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5They will be able to analysis the subjects they read, perceived and understand.
PO-6Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8 By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10Students will generate communication strategy in certain subjects and realize every related works.
PO-11They will work creatively, freely and flexibly in their personal lines.
PO-12Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1Learn the Students what ıs the rules of TV and productıon .
LO-2Learna the students make a commercıal movıes step by step.
LO-3Learn the tımıng of commercıal movıes and to cognize .
LO-4The students make of thıeır own movıes plan.
LO-5Use the last versıon of tecnology
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10PO 11PO 12PO 13PO 14PO 15
LO 1
LO 2
LO 3
LO 4
LO 5