Undergraduate
Faculty of Arts and Design
Communication Arts
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Communication Arts Main Page / Program Curriculum / Photography in Advertising and Promotion

Photography in Advertising and Promotion

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
ISN3208 Photography in Advertising and Promotion 1/2/0 DE Turkish 3
Course Goals
This course is organized around the objective of giving students skills of interpretation and creativity in terms of shooting an image correctly which they have chosen to expose, followed by a workshop period containing outdoor shootings and studio techniques. The course also aims to present a debate area for students in which they can talk about their shootings and express themselves freely around the project they have undertaken.
Prerequisite(s) None
Corequisite(s) None
Special Requisite(s) None
Instructor(s) Lecturer Erkin Ön
Course Assistant(s)
Schedule The course is not offered this semester.
Office Hour(s) The course is not offered this semester.
Teaching Methods and Techniques  

Knowledge of covered topics, taking photograph in studio environment, printed media tracking (news paper and magazines), reading book, visiting exhibition and events

Principle Sources - Child, John-Galer. Photographic Lighting, Oxford:Focal Press,  2000. 

 - Grey, Christopher. Master Lighting Guide For Portrait Photographers, Amherst Media, 2004.  

- Hicks,Roger., Schultz, Frances.  Pro Lighting-Still Life A Guide Professional Lighting Tecniques, Rotovision, 2001.  

- Hicks,Roger., Schultz, Frances.  Photographing People: Portraits, Fashion, Glamur, Rotovision, 2006.   - Hicks,Roger.,Nisperos, Christopher. Hollywood Portraits, Rotovision 2007.  

- Simsüldür, Nilgün.  Portrait Photography, Mimar Sinan Fine Art Academy , Fine Arts faculty, Photography, Lecture Notes, 1999.
Other Sources
Course Schedules
Week Contents Learning Methods
1. Week Studio equipment and usage of materials Lecture, Practice
2. Week Studio equipment and usage of materials. Introduction of medium format cameras and lens Lecture
3. Week The directions of light: front light, back light, side light, bottom light Lecture
4. Week Types of Light: key light, fill light, back light, window light Lecture
5. Week Principles of photography designing Lecture
6. Week Shooting still life photography and showing examples Lecture
7. Week Midterm exam Midterm exam
8. Week Shooting permeable and reflective objects photography Lecture, Practice
9. Week Photography techniques and practice Lecture, Practice
10. Week Existing light portrait and light balance Lecture, Practice
11. Week Portrait photography, face types and light usage in studio Lecture, Practice
12. Week Fashion photography and light usage Lecture, Practice
13. Week Image editing and printing Lecture, Practice
14. Week Reproduction techniques and practice Lecture, Practice
15. Week Assesment Assesment
16. Week Assesment Assesment
17. Week Assesment Assesment
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 40
Final Exam 1 60


Program Outcomes
PO-1Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5They will be able to analysis the subjects they read, perceived and understand.
PO-6Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8 By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10Students will generate communication strategy in certain subjects and realize every related works.
PO-11They will work creatively, freely and flexibly in their personal lines.
PO-12Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1Attendees can understand existing light and studio environment photography techniques
LO-2Attendees can interpret the principles of photography designing
LO-3Attendees can use photography techniques
LO-4Attendees can apply portrait and fashion photography techniques information
LO-5Attendees can show the oppositions of existing light and studio environment photography
LO-6Attendees can create the photography subjects and can practice these subjects shoots
LO-7Attendees can evaluate the shooting subjects
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10PO 11PO 12PO 13PO 14PO 15
LO 1
LO 2
LO 3
LO 4
LO 5
LO 6
LO 7