The aim of the course is to explain corporate communication concept and its importance, to introduce the applications in different corporations, to develop students' skills in evaluation about corporate communication, to provide students to be included in applications.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
Lecturer Dr. Rakel Pinhas Meşulam
Course Assistant(s)
Schedule
Wednesday, 15:00-16:45, Ataköy Campus, ZA-1
Office Hour(s)
Wednesday, 15:00-16:45, Ataköy Campus, ZA-1
Teaching Methods and Techniques
Instruction, projects and presentation, class discussions and case studies, in-class reading and comprehension exercises.
General information, concept of communication, types of communication, elements of communication, process of communication, concept of corporate communication
Verbal Lecture
2. Week
Corporate image and its specifications , corporate identity
Verbal Lecture
3. Week
Corporate image / corporate identity and corporate communication, classification of corporate communication and its functions, in house communication
Verbal Lecture
4. Week
Types of in-house communication, formal and informal communications, aspects of in-house communication, horizontal, vertical and cross-communication
Verbal Lecture
5. Week
The benefits of in-house communication, organization of in-house communication, open communication, natural communication
Verbal Lecture
6. Week
Public Relations, definition, importance, characteristics, benefits, target groups.
Verbal Lecture
7. Week
Midterm exam
Midterm exam
8. Week
Sponsorship, the definition, importance, characteristics, benefits, types, sponsorship agreement.
Sales and development, target audience selection, promotion planning, events organization.
Verbal Lecture
11. Week
Exhibitions and fairs; definition, importance, preparation, stand design, planning, team management, promotion and publicity.
Verbal Lecture
12. Week
Event management, design, planning, process management, service-making, team building.
Verbal Lecture
13. Week
Crisis management, crisis definition, crisis management process, the crisis communication plan.
Verbal Lecture, Case studies
14. Week
Strategic communication plan, definition, importance and preparation.
Verbal Lecture,Discussion
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to create a plan of corporate communications for the organization.
LO-2
Within a corporate communications plan, may take part in various sub-headings as a practitioner.
LO-3
Will be able to evaluate an institution in terms of Corporate Communications.
LO-4
Will be able to analyze the various corporate communications applications.
LO-5
Will be able to apply corporate image development applications.
LO-6
Will be able to analyze an organization's internal communications activities.
LO-7
Will be able to formulate crisis communication studies.
