Undergraduate
Faculty of Arts and Design
Communication Arts
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Media Literacy

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
ISN3211 Media Literacy 2/0/0 DE Turkish 3
Course Goals
 In this course it is aimed to prepare well equipped students to life by increasing their general knowledge; by developing their ability of using their own language properly and by developing ability of understanding, explanation ,analyzing and synthesis.
Prerequisite(s) None
Corequisite(s) None
Special Requisite(s) None
Instructor(s) Professor Okan Ormanlı
Course Assistant(s)
Schedule Tuesday, 14:00-15:45, Ataköy Campus, 5C-11-13
Office Hour(s) Monday, 10.00-11.45, Ataköy Campus, 1D-09
Teaching Methods and Techniques During the courses, it is tried to ensure that the students develop both theoretically and practically and acquire knowledge through assignments.   Assignments will be prepared to analyze news texts through various media types, articles and news.
Principle Sources

·         Nurçay Türkoğlu, Melda Cinman Şimşek. Medya Okuryazarlığı. İstanbul: Pales Yayınları, 2016.

·         Meltem Bostancı. Medya Okuryazarlığı. İstanbul: Nobel Akademik Yayıncılık, 2019.

·         Nilüfer Sezer, Nuray Yılmaz Sert. Medya Okuryazarlığı Üzerine. Konya: Eğitim Yayınevi, 2019. 

Other Sources  Yengin, Deniz, Bayrak T. (2022) Yeni Medya Kuramları 101 İstanbul: Der Yayınları

Selin, Eva (2022).  Transmedya Kültürü, İstanbul: Lejand Yayınları

Aydoğan, Filiz ed. (2023) Medyada Güncel Kavramlar, İstanbul: Nobel.

Kalaycı, Ahmet Rasim (2023). İnternet Neyim Oluyor?,  Istanbul: Espas Kuram.

Course Schedules
Week Contents Learning Methods
1. Week Literacy, literacy and media literacy concepts Verbal Lecture
2. Week Basic principles of media literacy Verbal Lecture
3. Week Reading and writing media Verbal Lecture
4. Week The importance of media literacy Verbal Lecture
5. Week Models of media literacy Verbal Lecture
6. Week Principles of media literacy Verbal Lecture
7. Week Midterm Exam. Midterm Exam.
8. Week Theories and approaches in media literacy Verbal Lecture
9. Week Theories and approaches in media literacy Verbal Lecture
10. Week Media Criticism Verbal Lecture
11. Week Media literacy in the world Verbal Lecture
12. Week Media literacy in Turkey Verbal Lecture
13. Week Examining the presentations of the homework Verbal Lecture
14. Week Final Exam Final Exam
15. Week Assesment Assesment
16. Week Assesment Assesment
17. Week Assesment Assesment
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 30
Homework / Term Projects / Presentations 1 10
Attendance 14 10
Final Exam 1 50


Program Outcomes
PO-1Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5They will be able to analysis the subjects they read, perceived and understand.
PO-6Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8 By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10Students will generate communication strategy in certain subjects and realize every related works.
PO-11They will work creatively, freely and flexibly in their personal lines.
PO-12Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1Will be able to repeat iformation by recording.
LO-2Will be able to relate the subjects what she/he has read.
LO-3Will be able to discuss the text which he/she has read.
LO-4Will be able to describe any type of topic.
LO-5Will be able gain the ability to explain topics.
LO-6Will be able to understand and explain what he/she has read.
LO-7Will be able to explain the topics properly by summarizing them.
LO-8Will be able to apply the cases that he/she has searched.
LO-9Will be able to adapt any cases in accordance with its content.
LO-10Will be able to identify the contrasts between the cases and subjects.
LO-11Will be able to arrange and combine all the topics that he/she has read.
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10PO 11PO 12PO 13PO 14PO 15
LO 1
LO 2
LO 3
LO 4
LO 5
LO 6
LO 7
LO 8
LO 9
LO 10
LO 11