The purpose of this course is to develop the perception capabilities of the students, to provide understanding of the written and visual texts, to transfer the materials understood and to reproduce these and to establish connections between the art and works.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
ProfessorIşıl Zeybek
Course Assistant(s)
Schedule
The course is not offered this semester.
Office Hour(s)
The course is not offered this semester.
Teaching Methods and Techniques
The course will be processed as 100% Synchronous in virtual classrooms opened in Istanbul Kültür University Cats System.
Lecturing courses and applied text analyzing.
Principle Sources
- Zeybek, Işıl. Metin Çözümleme Kitabı, Topluluğa Seslenme. İstanbul: ID Kitap,2004.
- Bayrav, Süheyla ve Yerguz, İsmail. Okuma, Anlama, Yorumlama, Bir Yaklaşım Denemesi. İstanbul: Multilingual Yabancı Dil Yayınları , 2002.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Opening course and conceptual examination of the text analysis concepts.
Verbal lecture.
2. Week
The functions of the written texts in the communication process.
Verbal lecture.
3. Week
Discussion of various methods within the frame of text analysis.
Verbal lecture, Case analysis.
4. Week
Discussion of various methods within the frame of text analysis.
Verbal lecture, Case analysis.
5. Week
Explanation of the performative plane within the frame of the analysis methods and the analysis of the performative plane on a text.
Verbal lecture, Case analysis.
6. Week
Explanation of the thematic plane within the frame of the analysis methods and the analysis of the thematic plane on a text.
Verbal lecture, Case analysis.
7. Week
Midterm Exam
Midterm Exam
8. Week
Explanation of the semantic plane within the frame of the analysis methods and the analysis of the semantic plane on a text.
Verbal lecture, Case analysis.
9. Week
Explanation of the syntactic plane within the frame of the analysis methods and the analysis of the syntactic plane on a text.
Verbal lecture, Case analysis.
10. Week
Explanation of the rhetorical plane within the frame of the analysis methods and the analysis of the rhetorical plane on a text.
Verbal lecture, Case analysis.
11. Week
Explanation of the ideational plane within the frame of the analysis methods and the analysis of the ideational plane on a text.
Verbal lecture, Case analysis.
12. Week
Realization of the analysis on the texts by the method learned.
Verbal lecture, Practices
13. Week
Realization of the analysis on the texts by the method learned.
Verbal lecture, Practices
14. Week
Realization of the analysis on the texts by the method learned.
Verbal lecture, Practices
15. Week
Assessment
Assessment
16. Week
Assessment
Assessment
17. Week
Assessment
Assessment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Attendance
1
10
Final Exam
1
60
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to understand the written texts by developing the perception capability.
LO-2
Will be able to express the written texts that are understood, by his/her own words.
LO-3
Will be able to establish a connection between the form and surrounding of the text through the text formatives.
LO-4
Will interpret the texts in depth and shall be able to express by his/her own point of view.
LO-5
Will be able to select the messages, which are used during the interpersonal communication process, in compliance with the purpose and shall be able to transfer these correctly.
LO-6
Will be able to practice influential and eloquent speaking at the level of written and oral communication.
