Equips students with visual information; advertising, publicity, etc. the ability to gain competence in design, visual visualization of advertising, visualization of student visual texts by multi-faceted perception, planning, creating and application level.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
Assist. Prof. Dr. Gülnur Işıklar
Course Assistant(s)
Schedule
Tuesday, 09:00 - 10:45, Ataköy Campus, 1D-04/06
Office Hour(s)
Tuesday, 09:00 - 10:45, Ataköy Campus, 1D-04/06
Teaching Methods and Techniques
Each lesson is covered via power-point and supported with animated and unanimated visuals. Participation to lesson is enabled by asking students’ views.
Principle Sources
- Uçar,Tevfik Fikret. Görsel İletişim ve Grafik Tasarım, İstanbul:İnkılap Yayınları, 2004.
- Ersoy,Necmettin. Semboller ve Yorumları,İstanbul: Dönence Yayınları, 2007.
- Teker, Ulufer. Grafik Tasarım ve Reklam,İzmir:Dokuz Eylül Üniversitesi Yayınları, 2003.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
What is visual communication in advertisement and reasons for communication
Verbal Lecture
2. Week
Communication and writing used as a means of communication in the world for ages- from hieroglyphs to letters
Verbal Lecture
3. Week
Symbols and signs, current practices- world of symbols
Verbal Lecture
4. Week
Pictogram and its current practices
Verbal Lecture
5. Week
Ways of using the concepts in advertisement
Verbal Lecture
6. Week
Significance of perception in visual aspect of advertisement and perception features.
Verbal Lecture
7. Week
Midterm Exam
Midterm Exam
8. Week
Guerilla Advertisements, Strategies and Ways of Practice
Verbal Lecture
9. Week
Ways of practice in 21th century pop-art and advertisements. Andy Warhol and Ruy Lichtenstein Schools.
Verbal Lecture
10. Week
Minimalism and its influences over advertising
Verbal Lecture
11. Week
Sub-Conscious Advertising
Verbal Lecture
12. Week
Gestalt Principles
Verbal Lecture
13. Week
Gestalt Principles
Verbal Lecture
14. Week
Efforts of Generating Common Language in the world- artificial languages.
Verbal Lecture
15. Week
Assessment
Assessment
16. Week
Assessment
Assessment
17. Week
Assessment
Assessment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Homework / Term Projects / Presentations
1
30
Final Exam
1
40
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to associate beginning of visual communication in history and its current position.
LO-2
Will be able to realize how various visual languages have become a common part of our lives.
LO-3
Will be able to evaluate the influence of various art movements of different periods on advertising and visual languages.
LO-4
Will be able to organize how to analyze by learning new advertisement subjects.
LO-5
Will be able to express himself by obtaining cultural accumulation on different subjects.
