To reinforce the knowledge by practising, after the giving of core knowledge.
Principle Sources
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Acquaintance and subjects
Verbal lecture
2. Week
Separation of ad writing by the media types
Verbal lecture
3. Week
What is the reason of different approach to every media
Verbal lecture
4. Week
How is write an advertising copy for radio
Verbal lecture
5. Week
How is write a copy of brochure
Verbal lecture
6. Week
How is write a copy of poster
Verbal lecture
7. Week
Midterm exam
Midterm exam
8. Week
How is write an advertising copy for cinema
Verbal lecture, application
9. Week
How is write a virtual advertising copy
Verbal lecture, application
10. Week
Magazine ads and newspaper ads are the same?
Verbal lecture
11. Week
Using the media in a publicity campaign
Verbal lecture
12. Week
Special solutions for a media alone
Verbal lecture, application
13. Week
How is use the media most creatively
Verbal lecture, application
14. Week
How is use the media most creatively
Verbal lecture
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
20
Homework / Term Projects / Presentations
1
20
Final Exam
1
60
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to recall previously acquired knowledge, when required.
LO-2
Will be able to adapt his/her exist knowledge.
LO-3
Will be able to apply his/her knowledge on the new solutions.
LO-4
Will be able to distinguish whether his/her realized works is effective.
LO-5
Will be able to use the ability of using his/her knowledge for creating the much better and creative ideas
