Emphasize to importance of Public Relations and Text Writing. To make conscious students of PR efforts and text writing application examples.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
Assist. Prof. Dr. Gülnur Işıklar
Course Assistant(s)
Schedule
Wednesday, 14:00-15:45, Ataköy Campus, 3B-08-10
Office Hour(s)
Wednesday, 14:00-15:45, Ataköy Campus, 3B-08-10
Teaching Methods and Techniques
Lectures, discussion about issues, explained to reinforce homework.
Principle Sources
-Peltekoğlu, Filiz Balta. Halkla İlişkiler Nedir, İstanbul:Beta Yayınları, 2007.
- Davis, Anthony .Halkla İlişkilerin ABC’si,İstanbul: Kapital Medya Hizmetleri, 2006.
-Fombrun, Charles J. Reputation, Watertown: Harvard Business School Press, 1996.
-Zeybek, Işıl. Metin Çözümleme Kitabı Topluluğa Seslenme, İstanbul: ID Kitap, 2004.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
introduction
Verbal Lecture
2. Week
Examination of theorical concepts and applications together
Verbal Lecture
3. Week
Examination of Public Relations Text Writing concept with the application examples.
Verbal Lecture,Case Study
4. Week
Examination of PR Text Writing by using text analysis method.
Verbal Lecture,Case Study
5. Week
Themetic and Pragmatic Analysis of Public Relations Text Writings
Verbal Lecture
6. Week
Research methods and techniques in public relations
Verbal Lecture
7. Week
Midterm Exam
Midterm Exam
8. Week
Semantic Analysis of Public Relations Text Writings
Verbal Lecture
9. Week
Lexical Analysis of Public Relations Text Writings
Verbal Lecture
10. Week
Lexical Analysis of Public Relations Text Writings
Verbal Lecture
11. Week
Examination of Public Relations Text Writings in Intellectual Plane
Verbal Lecture
12. Week
Connection of Public Relations Text Writing with corporate reputation
Verbal Lecture,Case Study
13. Week
Students samples in Applications
Verbal Lecture,Case Study
14. Week
Presentation preparation techniques in public relations
Verbal Lecture
15. Week
Practical explanation of presentation techniques in public relations
Verbal Lecture
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Homework / Term Projects / Presentations
1
30
Final Exam
1
40
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to evaluate the alteration and results of importance of Public Relations Text Writings in historical process.
LO-2
Will be able to make connection between Public Relations, Text Writing and the application of business world.
LO-3
Will be able to report the concepts and incidents with their own statements in Public Relation Text Writing line.
LO-4
Will be able to be distinctive; identify the differences and similarities as a owner of information about how the PR Text Writing take place in Press in the Past and Present students.
LO-5
Will be able to define all kinds of concepts about PR and Text Wring
