The aim of course: To give information about television advertising, to develop creative projects and in our country to recognize the advertising industry.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
Assist. Prof. Dr. Ayşe Duygu Atasoy Aktaş
Course Assistant(s)
Schedule
Wednesday, 11:00-12:45, Ataköy Campus, B1-5 & Cats Online Class
Office Hour(s)
Wednesday, 11:00-12:45, Ataköy Campus, B1-5 & Cats Online Class
Teaching Methods and Techniques
Lecturing and discussion, case study and rewiev of production, Individual and group work methods are used.
Principle Sources
- Özgür, Aydın Ziya. Televizyon Reklamcılığı- Kavramlar ve Süreçler, İstanbul:Der Yayınları,1994.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
TV broadcasting and TV advertising
Oral Presentation
2. Week
Advertising, channels, and TV
Oral Presentation
3. Week
Advertising and scenario studies
Oral Presentation
4. Week
Basic construction techniques (camera, acting, lighting, editing, music)
Oral Presentation
5. Week
Pre-production, production and post-production stages
Oral Presentation
6. Week
Examination of specimens from around the world and our country
Oral Presentation
7. Week
Mid-term Exam
Mid-term Exam
8. Week
Directing commercials and guest
Oral Presentation
9. Week
Creativity and the relationship between advertising and art
Oral Presentation
10. Week
Customer relations and advertising
Oral Presentation
11. Week
Project evaluations
Oral Presentation
12. Week
To visit advertising production companies
Oral Presentation,Technical Tour
13. Week
To visit advertising agencies
Oral Presentation, Technical Tour
14. Week
Project evaluations
Oral Presentation
15. Week
Evaluation
Evaluation
16. Week
Evaluation
Evaluation
17. Week
Evaluation
Evaluation
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
To define the types of advertising
LO-2
Able to connect advertising between history and cultural phenomenas.
LO-3
To control results of market conditions
LO-4
To apply creative advertising techniques.
LO-5
Using new technologies to prepare television commercials
