It is to determine the position of the Public Relations within the frame of the governance, which is started to be used and applied dominantly in the 21st century, and to determine the Public Relations methods which are used most commonly.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
ProfessorIşıl Zeybek
Course Assistant(s)
Schedule
Wednesday, 10:00-11:45, Ataköy Campus, 4C-15-17
Office Hour(s)
Wednesday, 10:00-11:45, Ataköy Campus, 4C-15-17
Teaching Methods and Techniques
Lecturing, discussion and presentations by the students.
Principle Sources
- Koçel,Tamer. İşletme Yöneticiliği, İstanbul:Arıkan Yayınları,2005.
- Zeybek, Işıl. Yönetişimde Halkla İlişkilerin Yeri ve Kullandığı Teknikler, İstanbul:Arıkan Yayınları.2005.
- Çamdereli, Mete. Yönetişim ve Reklam İletişimi, Konya: Çizgi Kitabevi, 2000.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Opening course and discussion of the management concept and management principles.
Verbal lecture
2. Week
Consideration of the historical development of the management concept from the scientific and artistic point of view.
Verbal lecture
3. Week
Within the frame of the Classical Management Movements, Taylorism, Management Principles of Fayol, Discussion of Weber’s Bureaucracy Model theories.
Verbal lecture
4. Week
Examination of the studies of Hawthorne and x-y theories of Mc Gregor within the frame of management action .
Verbal lecture
5. Week
Comparison of the Modern Management Concept with the Classical Management Concept and Behavioral Theories and presentation of the basic differences.
Verbal lecture
6. Week
Examination of the communicational relations in management.
Verbal lecture
7. Week
Midterm Exam.
Midterm Exam.
8. Week
Discussion of administrative behaviors and the concept of organization.
Verbal lecture
9. Week
Within the context of governance action, presentation of the principles of democracy, participation, transparency, accountability within the frame of the fact of governance.
Verbal lecture
10. Week
Within the context of governance concept, correlation of the effective communication and public relations concepts.
Verbal lecture
11. Week
Discussion of the current public relations activities in the governance applications.
Verbal lecture
12. Week
Discussion of the current public relations activities in the governance applications.
Verbal lecture
13. Week
Discussion of the current public relations activities in the governance applications.
Verbal lecture
14. Week
Discussion of the current public relations activities in the governance applications.
Verbal lecture
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Attendance
1
10
Final Exam
1
60
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to define the management, governance concepts theoretically.
LO-2
Will be able to identify the new functions brought by the governance to the Public Relations, which is a method of communication.
LO-3
Will be able to identify the techniques, tools which are most commonly used by the Public Relations and will be able to interpret whether the public, private sectors and non-governmental organizations cooperate or not at the stages of joint decision making, application and control.
LO-4
Will be able to demonstrate the public relations methods used in the mentioned applications within the frame of governance.
LO-5
Will be able to relate the concept of governance to effective communication concept.
LO-6
Will be able to practice the governance and public relations applications of corporations which adopt the fact of governance.
