Recognizing the problems of communication. Combining, forming, structuring, exceeding. It is aimed to experience structuring and forming a system; improve the ability to relate concepts or objects as a part of a system; improve the ability to re-form the connections between objects or systems and practice on understanding the relations between the world of concepts and reality.
Writing a BRIEF (WORK ORDER) and a PROBLEM BRIEF, conveying the basic information through decoding.
Verbal lecture, pracrice
2. Week
ANALYTIC ELIMINATION Citing the ways to approach a problem over “leaving out” instead of “choosing” as a method to analyze. Discussion: Is it possible to start with “what not to discuss?” in order to decide on what to discuss?
Verbal lecture, pracrice
3. Week
Conveying general data on CHANNELS and COMMUNICATION CHANNELS, the idea of advertising, brand and communication and discussing over examples. Sample problem: The discussion whose subject is if we are to communicate to get lecture notes “which parts in the school facility can we use as channels?”.
Verbal lecture, pracrice
4. Week
Organic Milk Brand Project :PRODUCT Presenting an object that has a function and what can we do to create a demand (will) towards it? Are all objects “products”? Are all the products produced for the “market”? Are all the products produced for the market “brands”? Conveying the concepts such as NOTICE – INTEREST – DEMAND – ACT – AIDA – 4A and discussing on terms of COMMUNICATION and MARKETING COMMUNICATION.
Verbal lecture, pracrice
5. Week
Organic Milk Brand Project: PRODUCT - NAME - BRAND and Storyboard work for Logo and Advertisement film
Verbal lecture, pracrice
6. Week
Organic Milk Brand Project: PRODUCT - NAME - BRAND and Storyboard work for Logo and Advertisement film
Verbal lecture, pracrice
7. Week
Midterm Exam
Midterm Exam
8. Week
Project: PRODUCT - NAME - BRAND Produced for adults, city bike social responsibility project work
Verbal lecture, pracrice
9. Week
Project: PRODUCT - NAME - BRAND - PROMİSE – MOTTO - HEADING Every student creates a name and body text for the city bicycle brand that emerged in the previous week. Presentation of these studies to the class.
Verbal lecture, pracrice
10. Week
Project: PRODUCT - NAME - BRAND - PROMİSE – MOTTO - HEADING VISUAL Presentation of logo sketches for each student's name in the previous week
Verbal lecture, pracrice
11. Week
Project: SOCIAL RESPONSIBILITY / STORYING / MOTTO: Presentation of the contents of the social responsibility project with the slogan. Starting banner sketch work
Verbal lecture, pracrice
12. Week
MAKING UP A STORY and FICTIONING 2 Every student is to photograph the construction of a Lego building as a “photo-story”.
Verbal lecture, pracrice
13. Week
MAKING UP A STORY and FICTIONING 2 Every student is to photograph the construction of a Lego building as a “photo-story”.
Verbal lecture, pracrice
14. Week
Project: CREATING SOCIAL RESPONSIBILITY / STORY / MOTTO / POSTER / OUTDOORS ADVERTISING: Presentation of outdoor advertising dressing. General evaluation
Verbal lecture, pracrice
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to practice the concept of marketing communications (advertising) in a creative way.
LO-2
Will be able to gain experience by working on various problems of marketing communications and will be able to solve them.
LO-3
Will be able to use the basic variable of marking communications such as visual, text, concept, idea and application.
LO-4
Will be able to express an idea in a creative way in Turkish.
LO-5
Will be able to practice the examples of using the visual language and concepts communication means and marketing communications and will be able to apply these to the practices of “ad-marketing communications” which have been studied as documents.
