During the Public Relations process, it is the basic principle to transfer the communication established inside and outside the corporation within the frame of a special mechanism. The use of specific techniques, specific methods and specific tools is required in order to provide this mechanism. Within this context, Public Relation tools and methods used efficiently and commonly in all types of activities both inside and outside the corporation are considered in this course.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
Course Assistant(s)
Schedule
The course is not offered this semester.
Office Hour(s)
The course is not offered this semester.
Teaching Methods and Techniques
To present to the students theoretically and technically how the issues are supposed to be and how they are in actual business life by means of examples, observations, face to face communication.
Principle Sources
- Oktay, Mahmut. Halkla İlişkiler Mesleğinin İletişim ve Yöntem Araçları, İstanbul: Der Yay., 1998.
- Zeybek, Işıl. “Yönetişimde Halkla İlişkilerin Yeri ve Kullandığı Teknikler”, İstanbul, İstanbul Üniversitesi Sosyal Bilimler Enstitüsü yayınlanmamış Doktora Tezi, 2004.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Opening course and general information about the tools and methods used within the context of efficient communication.
Verbal lecture
2. Week
Determination of the verbal tools and methods used between the managers and employees within the corporation.
Verbal lecture
3. Week
Examination of the verbal communication such as face to face communication, speaking before an audience, telephone conversation, speaking/discussions/interviews with the employees.
Verbal lecture
4. Week
Discussion of report writing techniques, which is one of the written tools and methods, used between the managers and employees within the corporation and writing reports and petitions on a specific topic.
Verbal lecture, Practice
5. Week
Discussion and examination of the content of the newspaper, journals and bulletins published within the corporation.
Verbal lecture
6. Week
Discussion of the significance and advantages of the use of television and radio which have an important place in the public relations activities. Determination of the use of internet, which is started to be used commonly in public relations and determination of internet’s difference from the written/printed tools. Demonstration of the relations with the media, and if required, examination of the media relations, which should be established during a crisis management, and the important steps in establishment of the relations with the media.
Verbal lecture
7. Week
Midterm Exam
Midterm Exam
8. Week
The significance of press bulletin and the stages to be taken into consideration while writing the press bulletin. The important factors to be taken into consideration during a press meeting. Preparation of the press kit.
Verbal lecture, Practic
9. Week
The significance of press bulletin and the stages to be taken into consideration while writing the press bulletin. The important factors to be taken into consideration during a press meeting. Preparation of the press kit.
Verbal lecture, Practic
10. Week
Discussion of the characteristics of the meetings held concerning the inside and outside of the corporation, and the significance of the conferences and seminars withan the process of public ralations. Use of photographs is very important in public relations. The elements to be taken into consideration in preparation and selection of the photmgraphs. Explanation of the place and significance of the posters and boards in public relations
Verbal lecture
11. Week
Determination of the use of combined media and the techniques, methods to be used in spEcial cases by case studies and all the tools used for outsiDe the corporation; exalination of the press advertising, posters, bulletins, exhibitions, fairs, brochures, sponsorship methods.
Verbal lecture
12. Week
Examination of the tools and techniques inside and outside the corporation selected by each student and realization of the presentations for these.
Verbal lecture
13. Week
Examination of the tools and techniques inside and outside the corporation relected by each student and realazation of the presentations for these.
Verbal lecture
14. Week
Examination of the tools and techniques inside and outside the corporation selected by each student and realization of the presentations for these.
Verbal lecture
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Attendance
14
10
Final Exam
1
60
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Willl be able to consider the tools and methods required in order to establish effective communication.
LO-2
Willl be able to learn and practice the report and press bulletin writing techniques.
LO-3
Willl be able to practice the press bulletin within the context of the communication methods and techniques to be established with the media members.
LO-4
Willl be able to use the media relations and methods to be established during a crisis period.
LO-5
Willl be able to apply all the research, planning an application stages included within the scope of public relations.
LO-6
Willl be able to practice all the research, planning an application stages included within the scope of public relations.
