Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
ISN5204		Marketing Communications	2/0/0	DE	Turkish	3

Course Goals	While examining the marketing communication process, its relationship with marketing goals and strategies, and the decision process in the marketing communication mix, it is aimed to gain information about persuading customers with marketing communication programs. To learn the marketing strategies that organizations take with different approaches depending on the developing technology and increasing competition day by day, and to ensure that they are reinforced with examples.
Prerequisite(s)	None
Corequisite(s)	None
Special Requisite(s)	None
Instructor(s)	Lecturer Yakup Sağıroğlu
Course Assistant(s)
Schedule	The course has not been opened this semester.
Office Hour(s)	The course has not been opened this semester.
Teaching Methods and Techniques	Theoritical discussion
Principle Sources	- Odabaşı,Yavuz.  Pazarlama İletişimi, Ankara:A.Ü. Yay. 1995. - Odabaşı,Yavuz. Postmodern Pazarlama, İstanbul: MediaCat Yayınları, 2004.   - Cemalcılar, İlhan. Pazarlama Kavramlar- Kararlar, İstanbul: Beta Yayınları, 1994.
Other Sources

Course Schedules
Week	Contents	Learning Methods
1. Week	Definition and History of Marketing	Oral Presentation
2. Week	Basic Concepts in Marketing	Oral Presentation
3. Week	Marketing Communications and Integrated Marketing	Oral Presentation
4. Week	Communications	Oral Presentation
5. Week	Advertising and Public Relations	Oral Presentation
6. Week	Personal Selling and Sales Promotion	Oral Presentation
7. Week	Mid-term exam	Mid-term exam
8. Week	Direct Marketing and E-Marketing	Oral Presentation
9. Week	Event Marketing	Oral Presentation
10. Week	Digital marketing	Oral Presentation
11. Week	New Approaches in Marketing	Oral Presentation
12. Week	Influencer and Green Marketing	Oral Presentation
13. Week	Database Marketing	Oral Presentation
14. Week	Guerilla Marketing	Oral Presentation
15. Week	Fusion and Phyigital Marketing	Evaluation
16. Week	Neuro Marketing	Evaluation
17. Week	Evaluation	Evaluation

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	40
Attendance	1	10
Final Exam	1	50

Program Outcomes PO-1 Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector. PO-2 To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field. PO-3 By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements. PO-4 They will observe the technological, cultural and social improvements and will be able to practice these changes in the field. PO-5 They will be able to analysis the subjects they read, perceived and understand. PO-6 Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works. PO-7 By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies. PO-8 By improving their skills on management and leadership they will be able organize their time and sources effectively. PO-9 They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy. PO-10 Students will generate communication strategy in certain subjects and realize every related works. PO-11 They will work creatively, freely and flexibly in their personal lines. PO-12 Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways. PO-13 During a relation with target group in a work they will be promoters who are encouraging the team work. PO-14 Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time. PO-15 They will improve solutions to problems in the communication process and able to use their initiatives.

Learning Outcomes LO-1 Ability to define Marketing Communications LO-2 Ability to correlate with marketing models and theories LO-3 Ability to explain promotion mix. LO-4 Ability to interpret Marketing Communication practices LO-5 Ability to prepare performance report

Course Assessment Matrix:

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PO 9

PO 10

PO 11

PO 12

PO 13

PO 14

PO 15

LO 1

LO 2

LO 3

LO 4

LO 5