Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
ISN5205		Scenario Writing Techniques for Advertising	2/0/0	DE	Turkish	3

Course Goals	To acquire the ability of the advertising script for a good or service, within the scope of the marketing communication.
Prerequisite(s)	None
Corequisite(s)	None
Special Requisite(s)	None
Instructor(s)
Course Assistant(s)
Schedule	The course is not offered this semester.
Office Hour(s)	The course is not offered this semester.
Teaching Methods and Techniques	The information infrastructure is prepared theoretically, followed by effective works is represented as samples, and applied works is realized.
Principle Sources
Other Sources

Course Schedules
Week	Contents	Learning Methods
1. Week	Acquaintance, and conversation on advertising	Lecture
2. Week	Types of advertising scenario	Lecture
3. Week	How should be the style of an advertising scenario?	Lecture
4. Week	What are the points to be considered when the writing an advertising scenario?	Lecture
5. Week	Effective use of time for TV that is a costly media	Lecture
6. Week	Writing a sample scenario	Lecture, practice
7. Week	Midterm Exam	Midterm Exam
8. Week	Differentiation between an advertising scenario and an introductory scenario	Lecture
9. Week	Cues for an effective advertising scenario	Lecture
10. Week	How should be an effective advertising scenario?	Lecture
11. Week	How is write an effective advertising scenario?	Lecture
12. Week	A beautiful advertising scenario is a good advertising scenario?	Lecture
13. Week	Samples for beautiful and right scenarios	Lecture
14. Week	Applied scenario workings	Lecture, practice
15. Week	Assesment	Assesment
16. Week	Assesment	Assesment
17. Week	Assesment	Assesment

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	35
Homework / Term Projects / Presentations	1	5
Attendance	14	5
workshop	1	10
Final Exam	1	45

Program Outcomes PO-1 Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector. PO-2 To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field. PO-3 By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements. PO-4 They will observe the technological, cultural and social improvements and will be able to practice these changes in the field. PO-5 They will be able to analysis the subjects they read, perceived and understand. PO-6 Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works. PO-7 By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies. PO-8 By improving their skills on management and leadership they will be able organize their time and sources effectively. PO-9 They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy. PO-10 Students will generate communication strategy in certain subjects and realize every related works. PO-11 They will work creatively, freely and flexibly in their personal lines. PO-12 Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways. PO-13 During a relation with target group in a work they will be promoters who are encouraging the team work. PO-14 Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time. PO-15 They will improve solutions to problems in the communication process and able to use their initiatives.

Learning Outcomes LO-1 Will be able to acquire the ability of using previously acquired knowledge at the stage of scripting. LO-2 Will be able to implement his/her acquired knowledge in the new projects. LO-3 Will be able to acquire the ability of differentiation an effective scenario from others. LO-4 Will be able to acquire the ability of preparation of the advertising scenarios in the new projects. LO-5 Will be able to acquire the ability of expression his/her idea in the projects.

Course Assessment Matrix:

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PO 9

PO 10

PO 11

PO 12

PO 13

PO 14

PO 15

LO 1

LO 2

LO 3

LO 4

LO 5