The distribution of a selected project about Public Relations by using practical preperation, teamwork and presentation.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
LecturerBerna Naipoğlu
Course Assistant(s)
Schedule
Tuesday, 11:00-12:45, AtaköyCampus, 1B-02
Office Hour(s)
Tuesday, 11:00-12:45, AtaköyCampus, 1B-02
Teaching Methods and Techniques
Lectures and practical learning
Principle Sources
- Lecture notes prepared by lecturer.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
What did you do during the summer vacation for your profession? All students also share the experiences of the others, put emphasis on the important points and evaluation.
Verbal Lecture
2. Week
Difficult issues during their internships, things that they did not know and to find out what they feel they are missing and work on them by using examples.
Verbal Lecture,Practice
3. Week
Definition of communication, the literal meaning of strategy and contents, what is the communication strategy. To establish a strategy the most important items.
Verbal Lecture
4. Week
Stages of the communication strategy, with a real example of the first four stages homework, group work.
Verbal Lecture,Practice
5. Week
Evaluate the homework in the class together until the last stage of the order of business done.
Verbal Lecture
6. Week
Determine the steps of the communication strategy
Verbal Lecture
7. Week
Midterm Exam
Midterm Exam
8. Week
To determine the step of communication strategy and detail their meanings
Verbal Lecture
9. Week
Purpose, target, timing, product recognition, education, planning, programming, public opinion research, organization, media relations, seminars, guest speaker to lecture, social responsibility, sponsorship, budget, presentation and confirmation, revision, start, evaluation and reporting. Field work is carried out with presentation.
Verbal Lecture,Practice
10. Week
Continuation of a previous class.
Verbal Lecture,Practice
11. Week
In the previous lecture, developing practical examples on the stages of communication strategy and evaluation of assignments.
Verbal Lecture
12. Week
Continuation of a previous class.
Verbal Lecture
13. Week
Social responsibility and Public Relations.
Verbal Lecture
14. Week
Sponsorship and Public Relations.
Verbal Lecture
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Homework / Term Projects / Presentations
1
15
Attendance
1
10
Final Exam
1
75
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to express themselves by using what they have learned.
LO-2
Will be able to develop a different approach to issues and comment on what they have learned.
LO-3
Will be able to classify the information they learned, to question and criticize and develop skills on behalf.
LO-4
Will be able to implement the knowledge they learned.
LO-5
Will be able to do a representation and prepare a report by reviewing the information they learned.
