Insights on designing communication material used for advertising. To establish balance in design for communication purposes. Creating the related material.
Print ads, POP and Outdoor ads.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
Assist. Prof. Dr. Sevim Karaalioğlu
Course Assistant(s)
Schedule
Monday, 13:00-15:45, Ataköy Campus, 1B-11/13
Office Hour(s)
Monday, 13:00-15:45, Ataköy Campus, 1B-11/13
Teaching Methods and Techniques
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Teorical and practical lessons that supported with guests from industry professionals
- Jim Aitchison, “how to make print ads” September 2006
- Graphic design (Trade magazine)
- Marketing Türkiye (Trade magazine).
- Mediacat (Trade magazine).
- www.adsoftheworld.com.
- www.elmaaltshift.com.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Getting acquainted, giving information about the course work
Oral presentation
2. Week
Visual impact applications and application examples in packaging design
Oral presentation
3. Week
Identifying the problem in an existing packaging design and developing options for solving the identified problem
Oral presentation, Practice
4. Week
Packaging design for an existing brand
Practice
5. Week
Packaging design for an existing brand
Practice
6. Week
Preparation and analysis of the design to be applied among the options in the form of a presentation
Practice
7. Week
Midterm exam
Midterm exam
8. Week
Advertising logic (Ad idea and effective use of graphics)
Oral presentation, Practice
9. Week
Making promotional campaigns and case studies of the determined brand and starting the sketches.
Oral presentation, Practice
10. Week
Evaluation of brand promotion campaigns and practices
Practice
11. Week
Evaluation of brand promotion campaigns and practices
Practice
12. Week
Evaluation of brand promotion campaigns and practices
Practice
13. Week
Evaluation of brand promotion campaigns and practices
Practice
14. Week
Sample ads, Advertising executions
Oral presentation, Practice
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to understand better the logic of advertising.
LO-2
Will be able to understand the relationship between the agency and the advertiser.
LO-3
Will be able to learn to organize structurally.
LO-4
Will be able to make advertoral analysis more clearly.
LO-5
Will be able to absorb and practice the basic technics of advertising.
LO-6
Will be able to begin to see life through the eyes of an advertiser and to use advertoral language easily in daily speaking.
LO-7
Will be able to make more clear decisions and evaluations about being in an advertising world and being an advertiser by knowing more about the business.
