To state the importance of reputation, image and perception concepts for institutions. To understand the functioning of public relations activities in terms of the reputation of institutions.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
Lecturer İrem Aydoğdu
Course Assistant(s)
Schedule
Friday, 14:00-15:45, Ataköy Campus 3B-02
Office Hour(s)
Friday, 14:00-15:45, Ataköy Campus 3B-02
Teaching Methods and Techniques
Teaching of lessons, discussion on subjects, corroboration of the teachings with homeworks.
Impact on corporate reputation and stakeholder relations
Oral Lecture, Sampling
8. Week
Midterm Exam
Midterm Exam
9. Week
Successful and effective reputation management in institutions
Oral Lecture, Sampling
10. Week
Corporate social responsibility and reputation relationship
Oral Lecture, Sampling
11. Week
The effect of digitalization on corporate reputation management
Oral Lecture, Sampling
12. Week
Measuring reputation
Oral Lecture, Sampling
13. Week
Student samples in terms of Reputation Management practices
Oral Lecture, Sampling
14. Week
General repetition.
Oral Lecture, Sampling
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Homework / Term Projects / Presentations
1
20
Final Exam
1
50
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to define all kinds of concepts related to Reputation Management.
LO-2
Will be able to evaluate the change and outcomes of Perception Management in historical process.
LO-3
Will be aware of Reputation Management and Implementations and will be able to express him/herself.
LO-4
Will have command of Reputation Management field and will be able to use and interpret concepts and events and implementations in his/her own sentences.
LO-5
Will be knowledgeable and able to be distinguishing about how the Reputation Management implementations has appeared on visual and print media in the past and today, will be determining differences and similarities
