The main objective of the course is to prepare students for public relations and publicity practices in practice and to gain experience in the context of their studies.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
Lecturer Gözde Kuzu Uluçay
Course Assistant(s)
Schedule
Monday, 09.00-10.45, Ataköy Campus, 3B-08/10
Office Hour(s)
Monday, 09.00-10.45, Ataköy Campus, 3B-08/10
Teaching Methods and Techniques
In the framework of the basic concepts and principles in the field of Public Relations and Advertising Introduction to the concept of various definitions, different views and changing social conditions, technological opportunities within the framework of discussing and discussing with examples
Principle Sources
Tracking of current events
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
What is IKSV or other art and culture foundations, their activities and functions
Verbal Lecture
2. Week
Applications
Verbal Lecture
3. Week
How to market culture and art?
Verbal Lecture
4. Week
Applications
Verbal Lecture
5. Week
The publicity and advertisement policies of Turkish Republic; a) From the point of the State b) From the point of the private sector
Verbal Lecture
6. Week
Applications
Verbal Lecture
7. Week
Midterm Exam
Midterm Exam
8. Week
What is Corporate Communications, How to set the polisies and how to apply
Verbal Lecture
9. Week
Applications
Verbal Lecture
10. Week
Brand Recognition, Branding Period, applications in the sector
Verbal Lecture
11. Week
Application
Verbal Lecture
12. Week
Press bulletins, press trips, press conference, and different applications in PR sector.
Verbal Lecture
13. Week
Applications
Verbal Lecture
14. Week
CV and resume writing – a fielt trip to a Newspaper or TV Station
Verbal Lecture
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Homework / Term Projects / Presentations
1
10
Final Exam
1
50
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Capability of regcognizing social, cultural events and curent affairs.
LO-2
Capability of relating among those
LO-3
Capability of interpreting and expressing the social, culturel events and current affairs with students own sentences
LO-4
Capability of criticizing
LO-5
Caapbility of following and comparing the social and cultural events and current affairs.