This course includes the definition of the concept of sponsorship, which has evolved from professionalism and philanthropy and has turned into a profitable communication activity for institutions today, its historical development, its interaction with other fields, as well as its fields and categories, as well as the application and evaluation of sponsorship management, contract and processes.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
LecturerGözde Kuzu
Course Assistant(s)
-
Schedule
Thursday, 12:00-13:45, Ataköy Campus, 1B-02
Office Hour(s)
Thursday, 12:00-13:45, Ataköy Campus, 1B-02
Teaching Methods and Techniques
The course will be processed 100% synchronously in virtual classrooms opened in Istanbul Kultur University Cats System.
Principle Sources
-Sporda Sponsorluk - Dr. Fikret Soyer,
-Bütünleşik Reklam, Tutundurma ve Pazarlama İletişimi - Kenneth E. Clow, Donald Baack (Çev. Doç. Dr. Gülay Öztürk)
-İletişim Odaklı Pazarlama, İzzet Bozkurt
Definition and historical development of sponsorship
Verbal lecture
2. Week
Sponsorship related areas
Verbal lecture
3. Week
Purposes and types of sponsorship
Verbal lecture
4. Week
Culture and arts sponsorship and examples
Verbal lecture
5. Week
Sports sponsorship and examples
Verbal lecture
6. Week
Social sponsorship and examples
Verbal lecture
7. Week
Midterm
Midterm
8. Week
Environmental sponsorship and examples
Verbal lecture
9. Week
Classification of the categories of sponsorship
Verbal lecture
10. Week
Sponsorship planning
Verbal lecture
11. Week
Sponsorship dossier review
Verbal lecture
12. Week
Sponsorship file preparation stages
Verbal lecture
13. Week
Sponsorship file preparation stages
Verbal lecture
14. Week
Sponsorship and media relations
Verbal lecture
15. Week
Evaluation
Evaluation
16. Week
Evaluation
Evaluation
17. Week
Evaluation
Evaluation
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Quizzes
1
5
Homework / Term Projects / Presentations
1
5
Final Exam
1
50
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to define sponsorship on communication basis and the original purpose of the sponsorship activity pursued.
LO-2
Will be able to determine the factors to be watched in the sponsorship activity.
LO-3
Will be able to provide examples regarding different types of sponsorships.
LO-4
Will be able to compare different types of sponsorship and find out similarities.
LO-5
Will be able to analyze the differences between sponsorship and Social Responsibility projects.
LO-6
Will be able to conduct team work, depict opinions in a group, undertake and fulfill a role in teamwork.
LO-7
Will be able to put into practice a sponsorship practice with a sponsorship project to be prepared by him/herself.
