The conceptual framework and new approaches to public relations.
Oral presentation
2. Week
Theories of public relations and the process of historical development.
Oral presentation
3. Week
Development of public relations in Turkey.
Oral presentation
4. Week
Audience of public relations practices.
Oral presentation
5. Week
Press relations.
Oral presentation
6. Week
Radio and television.
Oral presentation
7. Week
Midterm exam
Midterm exam
8. Week
Written and visual materials to public relations practices.
Oral presentation
9. Week
Presentation techniques.
Oral presentation
10. Week
Public relations and new media.
Oral presentation
11. Week
Event management.
Oral presentation
12. Week
Sponsorship.
Oral presentation
13. Week
Crisis management and public relations.
Oral presentation
14. Week
Corporate identity and corporate image.
Oral presentation
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
They can question the theory and practice of public relations.
LO-2
They can discuss the management of integrated communication.
LO-3
They can ınterpret public relations practices.
LO-4
They can brought to discuss new approaches to public relations.
LO-5
They can recognize the basic characteristics of a public relations project
