Public Relations, Marketing communication, agenda managment, crisis communication, changes in customer attitudes and expectations and provide information, consolidate with examples and bring it to the apply stage.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
LecturerBerna Naipoğlu
Course Assistant(s)
Schedule
Tuesday, 11:00-12:45, Ataköy Campus, 1B-02
Office Hour(s)
Tuesday, 11:00-12:45, Ataköy Campus, 1B-02
Teaching Methods and Techniques
Lectures and practical learning, analyze the other works
Principle Sources
Lecture notes prepared by Lecturer.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
What did you do during the summer vacation for your profession? All students also share the experiences of the others, put emphasis on the important points and evaluation.
Verbal Lecture
2. Week
Difficult issues during their internships, things that they did not know and to find out what they feel they are missing and work on them by using examples. Definition of communication, the literal meaning of strategy and contents, what is the communication strategy. To establish a strategy the most important items
Verbal Lecture
3. Week
In the previous lecture, developing practical examples on the stages of communication strategy and evaluation of assignments.
Verbal Lecture
4. Week
Social responsibility and Public Relations- Sponsorship and Public Relations
Verbal Lecture
5. Week
What is crisis management?How to manage? When the need is felt? What is integrated marketing communication and what is not? What is Marketing PR? What can be done?
Verbal Lecture
6. Week
Why the Integrated Marketing Communications used more in Public Relations?
Verbal Lecture
7. Week
Midterm Exam
Midterm Exam
8. Week
Will the Public Relations be a leader in Integrated Marketing ?
Verbal Lecture
9. Week
Financial communication, internal communication, channel communication, crisis communication, agenda management, how to advice to senior management
Verbal Lecture
10. Week
The four basic steps of the brand; differentiation, suitability, reputation, recognition.
Verbal Lecture
11. Week
How to measure brand value?
Verbal Lecture
12. Week
What are the characteristics of brand?
Verbal Lecture
13. Week
What is customer? Past, Present. What are the expectations of customers? What is the service and service qualities? Is there any standard?
Verbal Lecture
14. Week
To evaluate the information obtained during the period, if you do not understand anything review the subjects again, give examples
Verbal Lecture
15. Week
Assessment
Assessment
16. Week
Assessment
Assessment
17. Week
Assessment
Assessment
Assessments
Evaluation tools
Quantity
Weight(%)
Attendance
1
20
Final Exam
1
80
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to express themselves by using what they have learned.
LO-2
Will be able to develop a different approach to issues and interpret what they have learned.
LO-3
Will be able to classify the information they learned, to question and criticize and develop skills on behalf.
LO-4
Will be able to implement the knowledge they learned.
LO-5
Will be able to do a representation and prepare a report by reviewing the information they learned.
