Undergraduate
Faculty of Arts and Design
Communication Arts
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Advertising Graphics II

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
ISN6208 Advertising Graphics II 1/2/0 DE Turkish 3
Course Goals
To intensify the theoretical and practical knowledge gained from the class by having guest professionals and making arguments with them. 
Prerequisite(s) None
Corequisite(s) None
Special Requisite(s) None
Instructor(s) Assist. Prof. Dr. Sevim Karaalioğlu
Course Assistant(s)
Schedule Monday, 13:00-15:45, Ataköy Campus, 1B-07/09
Office Hour(s) Monday, 13:00-15:45, Ataköy Campus, 1B-07/09
Teaching Methods and Techniques Theory and Practice
Principle Sources -Marketing Türkiye (Sektörel Dergi).

  

-Mediacat                (Sektörel Dergi).

-Kaya, İsmail. Pazarlama Bi Tanedir, İstanbul: Babıali Kültür Yayıncılığı, 2010.

 -www.adsoftheworld.com.                                                                                                            

-www.elmaaltshift.com.

-Ali Atıf Bir’le Reklam ve Rekabet (Kanal Türk).
Other Sources
Course Schedules
Week Contents Learning Methods
1. Week General comment on the course of the course Lecture
2. Week Types of brands, characteristics of the creative brand Lecture, Practice
3. Week Brand identity and sample presentations Lecture, Practice
4. Week Brand development processes and practices Lecture, Practice
5. Week Brand development and applications Practice
6. Week Project review Practice
7. Week Midterm Exam Midterm Exam
8. Week Visual identity studies of the brand Lecture, Practice
9. Week Revision process and follow-up of projects Practice
10. Week Revision process and follow-up of projects Practice
11. Week Revision process and follow-up of projects Practice
12. Week Project presentation Practice
13. Week Project presentation Practice
14. Week Final Final
15. Week Assesment Assesment
16. Week Assesment Assesment
17. Week Assesment Assesment
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 40
Final Exam 1 60


Program Outcomes
PO-1Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5They will be able to analysis the subjects they read, perceived and understand.
PO-6Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8 By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10Students will generate communication strategy in certain subjects and realize every related works.
PO-11They will work creatively, freely and flexibly in their personal lines.
PO-12Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1Will be able to understand the importance of team work.
LO-2Will be able to practice the subjects that he learned theoretically through the first period of semester.
LO-3Will be able to get to know much better the inside agency organization.
LO-4Will be able to share experiences with important people in the business.
LO-5Will be able to place advertising correctly in the concept of marketing
LO-6Will be able to decide more clearly in which department is best for him in the business.
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10PO 11PO 12PO 13PO 14PO 15
LO 1
LO 2
LO 3
LO 4
LO 5
LO 6