Social responsibility is a communication strategy for companies that must be positioned with great care. The most important factors to manage the corporate reputation are: employees, corporate identity, vision, ethics and corporate social responsibility. This course examines these components with hands-on experience.
Prerequisite(s)
None.
Corequisite(s)
None.
Special Requisite(s)
None.
Instructor(s)
Lecturer Aysun Pekkutlucan
Course Assistant(s)
Schedule
Wednesday, 11:00-12:45, Ataköy Campus, 3C-01
Office Hour(s)
Wednesday, 11:00-12:45, Ataköy Campus, 3C-01
Teaching Methods and Techniques
Lectures, discussions and practices.
Principle Sources
- Özgen, Ebru. Kurumsal Sosyal Sorumluluk Projeleri, (Corporate Social ResponsibilityProjects) İstanbul:Mavi Ağaç Yayınları, 2006.
- Kotler, Philip. Kurumsal Sosyal Sorumluluk,(Corporate Social Responsibility) İstanbul:MediaCat Yayınları, 2006. - Aydede, Ceyda. Yükselen Trend Kurumsal Sosyal Sorumluluk,(The rising trend: Corporate Social Responsibility) İstanbul:MediaCat Yayınları, 2007.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Meet the lecturer / subject
Verbal Lecture
2. Week
The Concept, Purpose and Importance of Corporate Social Responsibility
Verbal Lecture
3. Week
Development of Corporate Social Responsibility
Verbal Lecture
4. Week
The relation between corporate reputation and social responsibility
Verbal Lecture
5. Week
The Concept of Social Responsibility in Marketing Concept
Verbal Lecture
6. Week
NGO’s role in Social Responsibility Projects
Verbal Lecture
7. Week
Midterm Exam
Midterm Exam
8. Week
The social responsibility projects in Turkey and the world
Verbal Lecture
9. Week
The implementation phases of social responsibility projects
Verbal Lecture
10. Week
Project implementation (project needs, design and practical implementation)
Verbal Lecture
11. Week
Project implementation (project needs, design and practical implementation)
Verbal Lecture
12. Week
Project implementation (project needs, design and practical implementation)
Verbal Lecture
13. Week
Student Project Presentations - Critique and Discussion
Verbal Lecture
14. Week
Student Project Presentations - Critique and Discussion
Verbal Lecture
15. Week
Assessment
Assessment
16. Week
Assessment
Assessment
17. Week
Assessment
Assessment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Attendance
1
10
Final Exam
1
60
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to increase awareness of social responsibility and social competence
LO-2
Will be able to review and examine the basic theoretical knowledge over the concept of Social Responsibility
LO-3
Will be able to be theoretically knowledgeable about the importance, strategies and objectives of Corporate Social Responsibility
LO-4
Will be able to design, plan and organize Corporate social responsibility projects in line with theoretical knowledge
LO-5
Will be able to discuss and evaluate social responsibility projects
