To acquire regarding the outdoor advertising that is a very effective media when its use properly and to acquire the ability of using the publicity campaign or outdoor campaign most creatively, as required/needed.
Prerequisite(s)
None.
Corequisite(s)
None.
Special Requisite(s)
None.
Instructor(s)
Dr. Öğretim Üyesi Gülnur Işıklar
Course Assistant(s)
Schedule
Thursday, 09:00-10:45, Ataköy Campus, 1C-01
Office Hour(s)
Thursday, 09:00-10:45, Ataköy Campus, 1C-01
Teaching Methods and Techniques
Primarily it is internalized the outdoor advertisement, followed by it is emphasized the special solutions for outdoor advertisements. It is made the creative workings with the creative samples that are special for outdoor advertisements.
Principle Sources
Prof.Dr. Sarı, S. Nilüfer, Sınır Tanımayan Reklam Ortamı, İstanbul, Beta, 2009
Aslan, İmran, Açıkhava Reklamlarında Çekicilikler, İstanbul, L-A Yayınları,2016
Üsterman, Üner, Açık Hava Reklamcılığı ve İmgesel Yaklaşımlar,İstanbul, İkinci Adam Yay, 2009
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Acquaintance
Lecture
2. Week
History of outdoor advertising, and its function
Lecture
3. Week
Types of the outdoor advertising
Lecture
4. Week
Advantage and disadvantage of outdoor advertising
Lecture
5. Week
Outdoor advertising messages
Lecture
6. Week
Design of outdoor advertising.
Lecture
7. Week
Midterm Exam
Midterm Exam
8. Week
Appeals of outdoor advertising
Lecture
9. Week
Workshop I
Practice
10. Week
Outdoor advertising campaign
Lecture
11. Week
Creativity in outdoor advertising
Lecture
12. Week
Discussing successful outdoor advertising
Lecture
13. Week
Seminar
Lecture
14. Week
Workshop II
Practice
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Homework / Term Projects / Presentations
2
40
Final Exam
1
30
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to adapt the acquired knowledge into his/her new situation.
LO-2
Will be able to acquire the ability of express the communication problems with his/her own words.
LO-3
Will be able to acquire the ability of preparation of the creative workings in line with his/her own information.
LO-4
Will be able to acquire the ability of preparation of drafts for the creative outdoor advertisements.
LO-5
Will be able to acquire the ability of remembering the knowledge on the outdoor advertising, as needed.
